WHAT: Senior Vice President of Marketing for , Dan Smith and Vice President - Global Marketing, Strategy, & Analysis for " />
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ClickSquared and HomeAway to Share Customer Relationship Success Story at NCDM 2011

(December 12, 2011)

BOSTON, MA -- (Marketwire) -- 12/12/11 --

WHAT: Senior Vice President of Marketing for ClickSquared, Dan Smith and Vice President - Global Marketing, Strategy, & Analysis for HomeAway, Mike Osborn, will present "Engaging and Maintaining Your Customer Relationships" as part of the "CUSTOMER ENGAGEMENT, LOYALTY & RETENTION" track at NCDM 2011.

Looking to more effectively engage two key audiences to drive business and increase revenue, HomeAway worked with ClickSquared to identify specific communication opportunities across owner and guest lifecycles to which they could map programs and tactics. HomeAway identified hundreds of customer-specific touch point opportunities to improve customer engagement and increase renewals.

The Direct Marketing Association is the world's largest global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. NCDM 2011, The Conference for Engaging Customers Using Data & Technology, is expected to draw 700 data-driven marketing professionals.

WHEN: Tuesday, December 13 from 2:15 p.m. to 3:15 p.m. PT

WHERE: NCDM 2011, at Caesars Palace Las Vegas Hotel & Casino, Octavius 3, Las Vegas, NV

WHO: ClickSquared is a global provider of cross-channel cloud marketing software and services. With innovative offerings ranging from self-service campaign management and email to fully managed customer engagement and loyalty programs, ClickSquared's pioneering Cross-Channel Marketing Hub orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, survey, mobile and web channels. Backed by a team of marketing, technology and vertical-industry experts that are passionate about client success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.

ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, The Dallas Stars, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Santander.

ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below:

Twitter: www.twitter.com/clicksquared
Facebook: https://www.facebook.com/pages/ClickSquared/61658918010

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Related Keywords: ClickSquared, HomeAway, Direct Marketing Association, NCDM, guest lifecycles, customer retention, USA, Marketwire, , Internet Technology, Business, Email, england,

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