WHAT: Wayne Townsend, CEO of , will participate in a panel titled, "Analytics: Converting Data into Viable Sales Leads," moderated by Terry Lefton, editor-at-large, SportsBusiness Journal. Comcast-Spectacor's vice president of technology solutions, Mark Di....." />
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ClickSquared CEO Discusses Turning Data Into Leads at SportsBusiness Journal Conference With Comcast-Spectacor and New York Jets

(June 04, 2012)

BOSTON, MA -- (Marketwire) -- 06/04/12 --


WHAT: Wayne Townsend, CEO of ClickSquared, will participate in a panel titled, "Analytics: Converting Data into Viable Sales Leads," moderated by Terry Lefton, editor-at-large, SportsBusiness Journal. Comcast-Spectacor's vice president of technology solutions, Mark DiMaurizio, and Russell Scibetti, director, relations and database marketing for the New York Jets, will participate in the panel.

The panel will zero in on how savvy franchises are analyzing fan data to develop one-to-one marketing programs and effective sales strategies to drive ticket sales and fan engagement. The panelists will discuss how teams are using next generation data mining and predictive analytics to tailor ticket packages and amenities for their fans and how these techniques result in higher sales conversion rates.

Sponsored by SportsBusiness Journal, the most respected news outlet in the sports business industry, the 2012 Sports Facilities & Franchises and Ticketing Symposium is the industry's most senior meeting on ticketing as well as facility and franchise management.


WHEN: Tuesday, June 5, at 11:10 am ET

WHERE: The JW Marriott, Miami, FL

WHO: ClickSquared is the leading global provider of SaaS marketing software, enabling companies to engage intelligently and effectively with their customers across email, social, mobile, direct mail, survey, and web channels.

With ClickSquared, marketers can design, execute, and automate highly dynamic cross-channel campaigns and analytics-driven marketing programs to acquire new customers, increase cross-sell, reduce attrition, grow revenue and drive brand loyalty.

ClickSquared's cloud-based Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.

ClickSquared has helped to build some of the world's best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Capital One Bank, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Santander.

ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below:

Twitter: www.twitter.com/clicksquared
Facebook: www.facebook.com/clicksquared

CONTACT:
Tier One Partners
Erin Keefe
Email Contact
617.512.9498


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Related Keywords: predictive analytics, data, marketing, data mining, Saas marketing, software, cross-channel, email, USA, Marketwire, Sports, Internet Technology, Business, Sports, Football, Basketball, Email, england,

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