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ClickFox Joins Customer Experience Professionals Association as Corporate Member

Global Trade Group Formed by Industry Experts Bruce Temkin and Jeanne Bliss Provides Members With Extensive Research, Education, and Networking Opportunities (October 17, 2011)

ATLANTA, GA -- (Marketwire) -- 10/17/11 -- ClickFox, the defining leader in a new breed of experience analytics, announced today that it has joined the Customer Experience Professionals Association (CXPA), a global industry trade group whose members are responsible for creating and maintaining an overall positive customer experience -- a vital objective for any organization that offers products or services for sale.

The CXPA supports the professional development of its members and advances the field by providing research and education, establishing standards, offering networking and career opportunities, promoting the industry, and creating a better understanding of the customer experience discipline.

As a reflection of its recognition of the importance of customer experience management, ClickFox has joined the CXPA as a Corporate Member of the growing association.

"ClickFox has been a pioneer in the field of customer experience by recognizing the critical importance of focusing on the complete journeys of consumers across a growing multitude of interaction channels," said Marco Pacelli, CEO of ClickFox. "Analyzing customer behavior for over 400 million consumer accounts nationwide across retail stores, web sites, contact centers, email, chat, mobile applications and social media has given us powerful insight into the most critical issues impacting satisfaction, retention and profitability in today's enterprise. The CXPA will provide us with the opportunity to be part of a unified, informed, and collective voice to help guide the evolution of customer experience."

Governed by a Board of Directors drawn from its membership, the CXPA is led by Bruce Temkin, co-founder and chair, and Jeanne Bliss, co-founder and vice chair - pioneers in the customer experience field who have a deep understanding of the roots of this burgeoning industry and a keen shared vision of its future.

"We greatly appreciate the commitment that ClickFox is making to the Customer Experience Professionals Association as demonstrated by being a Corporate Member," said Temkin. "We are pleased to welcome ClickFox to the CXPA, and look forward to closely working together to help create a vibrant future for customer experience management."

A former Forrester Research analyst for 12 years, Temkin is the managing partner of the Temkin Group, and is widely viewed as one of the leading experts in how large organizations can build differentiation with customer experience.

Bliss spent 25 years as the chief customer officer inside five large U.S. market leaders. Now, as president of CustomerBliss, she coaches executives and their teams on how to drive cultural and operational customer experience transformation. She is also the author of two best-selling books on the subject.

The CXPA offers membership in two categories: Individual and Corporate. Individual Membership is for customer experience professionals in the field. Corporate Membership is open to companies, government agencies, non-profits, educational institutions, tool providers, and others offering goods and services related to the field of customer experience, and includes an unlimited number of Individual Memberships to employees.

About CXPA
The Customer Experience Professionals Association is a global, non-profit organization dedicated to the advancement of customer experience management best practices. It provides customer experience management professionals with educational and networking opportunities to help them succeed, and facilitates the industry-wide advancement of the discipline of customer experience management. The CXPA's members include individuals who develop, manage, optimize, and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts, and other stakeholders in the industry. The CXPA has more than 60 Corporate Members and more than 800 customer experience professionals in its community. CXPA Gold Sponsors include Adobe, Confirmit, Medallia, RightNow Technologies, SapientNitro, Tealeaf Technology, Vivisimo, and Vovici. Clarabridge, Inc., Corsential, Mattersight Corporation, and ResponseTek are CXPA Silver Sponsors. For more information or to join CXPA, visit

About ClickFox
ClickFox is the defining leader of a new breed of experience analytics software and solutions, analyzing behavior for over 400 million consumer accounts across every channel available to consumers today. Transcending a limited single channel view, ClickFox patented behavioral analysis engine provides a visually intuitive mapping of all customer interactions--from IVR, retail, Web, and email to agent CRM desktops, handheld devices, and interactive kiosks--delivering unparalleled visibility to uncover hidden connections and reveal bottom-line customer insights. Deployed by some of the nation's largest telcos, financial institutions, among other Fortune 500 enterprises, ClickFox has delivered over $1 billion in cost savings and increased revenue.

Additional ClickFox information is available at and on the ClickFox Customer Experience Analytics Blog at Join the team on Twitter, Facebook and LinkedIn.

Customer Experience Professionals Association, CXPA, and the CXPA logo are trademarks of the Customer Experience Professionals Association.

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Kimya Coker
ClickFox Director of Marketing
Email Contact
+1 (404) 351-8020

Kali Bean
Edelman for ClickFox
Email Contact
+1 (503) 471-6834

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