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Click 3x Joins Ramon & Pedro in Dream Assignment for Diesel1-Minute Film of Man?s Subway Journey Part of International Viral Campaign for Jeans Maker
Click 3x provided visual effects services for an unusual 1-minute film called Ive Lost My Gravity that is part of a unique viral marketing campaign for the Italian clothing maker Diesel. Directed by Partizans Ramon & Pedro, the film is one of 30 shorts commissioned by Amsterdam advertising agency KesselsKramer from leading artists, filmmakers, illustrators and animators from around the globe. The films, which all are on the subject of dreams and dreaming, appear on the Diesel website, www.diesel.com and will also be collected on a DVD available through Diesel stores.
As were the other directors, Ramon & Pedro were asked to create a short narrative film based on an ad from Diesels current print campaign which shows people sleeping while wearing a pair of the companys jeans. The ad they were given showed a man sleeping on an escalator in a subway station. From there, the two directors developed a magical story in which the man, who holds a book titled 2001: A Space Journey, suddenly rises into the air and begins tumbling head over heels, as if he were weightless, before coming gently to rest on the landing below the stairs where he wakes.
The simple scenario involved complex effects work to create the illusion of the man tumbling through the air. With Click 3x Peter Corbett acting as visual effects supervisor, Ramon & Pedro shot an actor performing turns and flips in a water tank. ?We rehearsed in a swimming pool so that we knew what needed to happen when we got to the aquarium, recalled Pedro. ?We shot in a 6 foot by six foot, Plexiglas tank and then went to a subway station to shoot the back plate.
Visual effects artists at Click 3x, composited the tumbling man into the escalator and subway station environment. ?The artists first had to freeze the escalator, which was moving when they shot it, said Corbett. ?Compositing the man into the scene was very complex, in part because it was shot on 720p high definition video. It was tough to pull the mattes. Corbett noted that the requirements were for the film to be delivered in PAL. To accomplish that, Click 3x created an HD master, then down-converted.
For Clicks compositing team, the biggest hurdle was making the tumbling actor not look like he was under water. ?When someone is under water, their skin tone and everything else changes, observed compositor Mark Szumski. ?In addition to that, we had to deal with the bubbles coming from the actors nose and bits of dirt in the tank.
The artists took a counterintuitive approach to make the tumbling actor appear to belong in the subway environment. ?We worked in reverse, Szumski noted. ?Rather than change the actor, we altered the live action subway material to match him. We color corrected and added a glow pass to the shot of the actor asleep on the escalator so that his look matched the shots of him floating in the air. That trick made the scenes seamless and transparent.
Ramon & Pedro, who hail from Switzerland and have a background in graphics design and visual effects, typically handle most of their effects work themselves. In this instance, however, they sought the support of Click 3x so that they could focus on directing the actors performance. ?This was the first time we were not doing everything from A to Z, and it was a great experience, Ramon said. ?Click 3x did a superb job not only in managing the technical difficulties but it supplying the artistic touches that make the film come to life.
Credits for Click 3x go to Peter Corbett, visual effects supervisor; Jason Mayo, executive producer; Mark Szumski, Jan Cilliers and Peter Fink, compositors. Credits for Partizan go to Ramon and Pedro, director; Madeleine Sanderson, Sheila Stepanek, Katie Redevers and Ian Bear, executive producers; Learan Kahanov, director of photography; Kathryn Moyer, online producer.
Additional credits go to Keith Orwell, editor, Bug, New York; David Wittman, composer and Dean Hovey, sound designer, Elias Arts.
Click 3X provides visual effects, computer animation and broadcast design services to the advertising and television industries. The studio is located at 16 West 22nd Street, New York, NY 10010. For more information, contact Phil McIntyre, Click 3X Partner and Head of National Sales and Marketing at (212) 627-1900, or visit www.click3X.com.
Related Keywords:Click 3x, Diesel, Mark Szumski, Ramon & Pedro, Peter Corbett