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Clear Channel joining daily deal boom in tie-upClear Channel gets into daily deals business through iHeartRadio partnership with Cumulus
LOS ANGELES (AP) ' Broadcasting giant Clear Channel Radio is getting into the daily deals business in a partnership with radio station rival Cumulus Media.
As part of the deal, Clear Channel will add Cumulus Media Inc.'s 570 radio stations to its iHeartRadio online listening service. In exchange, Clear Channel will share in some of the financial benefits of Cumulus' daily deals business called SweetJack.
Both station groups will advertise SweetJack bargains on radio stations in more than 60 markets where SweetJack is in business, including San Francisco, New York, Dallas and Atlanta. More markets are expected to be added soon.
Clear Channel owns about 850 radio stations nationwide and is the top radio broadcaster in the nation, reaching 238 million listeners a month. Cumulus is ranked third with 570 stations.
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