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Clarity and CoolSign Form Digital Signage Powerhouse

Clarity acquires digital media software and services division from Adspace Networks (March 16, 2005)

Clarity Visual Systems, Inc. today announced the acquisition of the assets of the CoolSign software and services division from Adspace Networks, Inc. for an undisclosed sum.

As part of the deal, Clarity will acquire CoolSign's enterprise software, a sophisticated technology solution that delivers full-motion, high definition digital content for networked digital display systems, along with its enterprise sales, engineering, creative and client services teams located at CoolSign facilities in Burlingame, Calif. The purchase immediately adds over 3,000 digital signs to Clarity's installed customer base--many of which are located at some of the country's best known retailers--and provides an immediate presence in malls, theaters and other public advertising venues through the Adspace media network.

"We believe this will propel us into the leading position in the digital signage market by enabling us to provide our partners with any component of the digital signage solution they may require," said Paul Gulick, chief executive officer of Clarity. "This acquisition complements our strategic vision of integrating our digital signage systems with powerful enterprise software, content delivery, project management and network support," said Gulick.

For Clarity's reseller partners, the combined expertise in audio visual hardware and new software and content solutions will allow them to more rapidly market digital signage solutions to their end users--customers in various vertical markets.

Adspace Networks will continue to operate and grow their digital signage media business which is currently nationally deployed in malls and theater chains. A supply agreement has been reached that positions Clarity as the preferred supplier of digital signage products and services to Adspace Networks.

"This is a wonderful strategic fit between two leaders in digital signage. As one of the largest and fastest growing digital signage advertising companies, we have partnered with the leader in digital signage technology solutions--Clarity. We believe this acquisition will allow us to focus on sales and marketing of our rapidly growing mall and theater networks while maintaining our technology differentiation through our partnership with Clarity," said Bob Cell, chief executive officer of Adspace Networks.

Clarity expects to maintain the CoolSign brand and the enterprise operations in Burlingame, Calif., and will retain a majority of the CoolSign team.

About About AdSpace Media Networks
AdSpace Media is a full motion, all digital advertising network deployed in malls and theaters across the United States. Given today's fragmented traditional media environment, AdSpace Media offers advertisers the ability to reach their consumers in a non-traditional out-of-home environment. This national network offers frequent and dynamic content changes, day parting and the ability to tag local vendors to drive sales. Founded in 1998, AdSpace Media Networks is headquartered in New York City with sales and support offices in Los Angeles and San Francisco.

For more information, visit or call 877-245-COOL (2665).

About Clarity Visual Systems
Established in 1995, Clarity Visual Systems provides large-scale display systems to support the digital messaging application needs of business, government and other institutions worldwide. The privately held company is headquartered in Wilsonville, Ore. and sells through selected value added reseller partners. It holds numerous display technology development patents.

For more information, call (503) 570-0700 or go to


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Related Keywords:Clarity, CoolSign, Digital Signage, Adspace Networks, Clarity Visual Systems, digital display, Paul Gulick, Bob Cell,


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