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Clarity Unveils 3 New Digital Signage Products

Bengal and Margay rear-projection and Bay Cat direct-view LCD (June 09, 2004)

At InfoComm 2004, the annual display industry's largest audiovisual trade show, Clarity Visual Systems, Inc. today unveiled several new products including Bengal, a breathtaking 61-inch ultra thin rear-projection Digital Light Processing (DLP) display only 6.5 inches deep, based on a technology collaboration announced with InFocus Corp. earlier this year.

Other new products include Margay, a zero-mullion, widescreen 50-inch ultra thin rear-projection Digital Light Processing (DLP) display designed for multi-display signage and video applications and Bay Cat, a high resolution 46-inch, direct view liquid crystal display (LCD).

"These innovative new displays will further expand the lineup of products aimed at the fast-growing digital signage market--particularly the retail segment," said Paul Gulick, chief executive officer of Clarity. "Clarity was founded nine years ago with the vision of revolutionizing visual communications. Now that digital signage is starting to gain real momentum, we're excited to be introducing the next generation of display technology."

In pre-launch presentations to his marketing and systems integration partners, Director of Product Marketing, Rob Murdock, emphasized the vertical market focus Clarity is taking with the new products. "In addition to retail, which we will target aggressively, the design and capability of these ultra thin rear-projection displays plays strongly to the needs and interests of customers in banking and transportation and potentially to others such as hospitality. The products' features will clearly resonate in these markets."

At a mere 6.5 inches deep when installed, Bengal represents a breakthrough in rear projection technology. While similar in size to the largest plasma units on the market, it is priced considerably less than plasma and, since the display is powered by DLP technology, exhibits no image burn-in. Bengal is built on a modular I/O architecture that affords the user installation flexibility -- the ability to choose a SNMP-based module for remote monitoring, an SDI video interface for broadcast environments, even a planned mini PC with networking capability. The display is also lightweight and rugged, features low power consumption and is front-serviceable. Its distinctive pedestal houses the light engine and can be used as a convenient mounting location for static signage.

Because of its 16:9 form factor, Margay bridges the gap between direct view LCD and rear-projection displays. It also uses a single-chip DLP engine which features 350 nits of brightness, superior color performance and a 1500:1 contrast ratio. Margay's zero-mullion, high-contrast acrylic screen and 16:9 aspect form factor make it ideal for large signage and entertainment video wall applications, where multiple displays can be tiled together seamlessly. The display also offers other advances such as fully motorized image adjustments, which makes image set-up and alignment easier than ever in a rear projection display.

With the 46-inch Bay Cat, Clarity again takes the industry lead in direct view LCD display size. The company introduced Bobcat, the first 40-in direct-view LCD product to ship in North America in 2002.

Bay Cat builds on the unparalleled image quality of Bobcat, delivering a 1920x1080 resolution, a 900:1 contrast ratio, and an eye-popping brightness of 450 nits. Clarity quality is reflected in Bay Cat's rugged enclosure and its durable screen face plate.

Murdock said Clarity has taken an aggressive posture on the pricing and availability of the new displays. Bengal, Margay and Bay Cat are priced at $10,995, $9,995 and $11,995, respectively. Orders are being taken now, with shipments beginning in August and September.

About Clarity Visual Systems
Clarity Visual Systems provides large scale display systems to support the digital messaging application needs of business, government and other institutions worldwide.The privately held company, established in 1995 and headquartered in Wilsonville, Ore., sells through selected value added reseller partners. It holds numerous display technology development patents.For additional information, please call (503) 570-0700 or go to:


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Related Keywords:Clarity, InfoComm, Bengal, Margay, Bay Cat, rear-projection, direct-view LCD, Clarity Visual Systems, Digital Signage,


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