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Clarity Announces Digital Signage RolloutsBobcat and Margay displays popular with financial services companies (December 28, 2004)
Signaling the growing commitment to digital signage as a key component of branch-level branding and marketing, two more financial services firms have purchased the newest display products from Clarity Visual Systems.
First Tech Credit Union (Beaverton, Ore.) and First Security Bank (Conway, Ark.) recently installed Clarity's Bobcat and Margay displays in anticipation of comprehensive digital signage rollouts throughout their branches. With these commitments, nearly three dozen banks and credit unions nationwide have instituted digital signage using Clarity displays, and a number are planning complete, system-wide installations.
First Tech and First Security both chose the Clarity displays to replace traditional paper-based POP signage. They are using the Bobcat and Margay units to present corporate messaging to customers, along with localized promotions and text-based news. Both institutions acknowledge the cost advantages of digital signage over traditional methods, particularly its ability to alleviate wait-line fatigue.
Bobcat is a 40-inch direct view LCD. It is a stand-alone display that has been optimized for in-store environments. Margay is a 50-inch rear-projection display. It can be installed in banner or tower configurations, providing customers with optimal flexibility in digital messaging. Both displays offer exceptional image quality and support network and Web-based digital signage content delivery.
About Clarity Visual Systems
Clarity Visual Systems provides large scale display systems to support the digital messaging application needs of business, government and other institutions worldwide. The privately held company, established in 1995 and headquartered in Wilsonville, Ore., sells through selected value added reseller partners. It holds numerous display technology development patents.
For additional information, please call (503) 570-0700 or go to: www.clarityvisual.com.
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