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Cingular Wireless Launches Cingular Video

Offers Exclusive Content (December 16, 2005)

Cingular Wireless today announced the upcoming launch of Cingular Video(TM), an on-demand streaming video service that delivers fast, personalized access to high-quality video clips on consumers' high-speed capable (3G) phones.

Cingular Video lets consumers personalize their service so they can easily access current video content they want to see, including news, sports, weather and entertainment clips. In addition, Cingular is providing expanded ringtones, graphics, messaging, and games, delivering innovative and exclusive entertainment content conveniently to consumers' wireless phones.

Cingular Video uses the power of 3G phones as well as Cingular's new high- speed 3G wireless broadband network. The 3G phones, coupled with Cingular's MEdia Net(TM), its wireless Internet access for mobile devices, makes it possible to download ringtones, games, and graphics and access email and Web sites, faster than ever before.

HBO Partnership

As part of the commitment to offer expanded wireless entertainment, Cingular entered a partnership with HBO to produce exclusive mobile content on the two new services HBO Mobile and HBO Family Mobile. Cingular Video is the only place where consumers can get HBO Mobile and HBO Family Mobile, offering select episodes, clips of unforgettable scenes and bonus material from award- winning HBO shows, cartoons and never-before-seen comedy and sports.

While the video content will be available early next year, the downloadable content is available starting tomorrow. These elements will include:
- Messaging: Read The Sopranos "Mob Lingo" and Curb Your Enthusiasm
- RingTones: Theme ringtones from The Sopranos, Sex and the City, Rome,
  Deadwood, and Six Feet Under
- Graphics: Download graphics from select episodes of The Sopranos, Sex
  and the City, Curb Your Enthusiasm, Six Feet Under, Entourage, Rome,
  and Deadwood
- Games: Play games such as The Sopranos Turnpike Trivia; Sex and the
  City trivia game and "Psychic Cocktail" (magic eightball-type
    HBO Mobile and Family MobileHBO Mobile is available exclusively on Cingular Video, enabling consumers to access content from HBO award-winning series, comedy specials and boxing events. Content includes scenes, cast interviews, professional football commentary by HBO sportscasters, and other made-for-mobile features.

HBO Family Mobile provides educational and entertaining programs and segments designed for young viewers on the go, including Crashbox, A Little Curious, Frog Blues, and El Perro Y El Gato.

Parental Controls

Some HBO Mobile content on Cingular Video is for mature audiences only. Cingular's recently launched Parental Controls feature provides content and purchase blockers on phones so parents can restrict access to content that may be inappropriate for younger viewers. Parental Controls can be accessed from MEdia Net or from the Cingular Video main menu. Parents can also activate Parental Controls by contacting Customer Care at 1.866.CINGULAR.

About Cingular Wireless

Cingular Wireless is the largest wireless carrier in the United States, serving 52.3 million customers. Cingular, a joint venture between AT&T Inc., formerly SBC Communications Inc., (NYSE: T) and BellSouth Corporation (NYSE: BLS), has the largest digital voice and data network in the nation -- the ALLOVER(SM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at

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Related Keywords:Cingular Wireless, Cingular Video

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