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Cinevative Takes Top International Creative Award - The 2007 Summit Creative Awards(May 16, 2008)
Cinevative is a winner in the 2007 Summit Creative Awards competition for its creative work on the Italian Trade Commission s promotion at South Coast Plaza in Costa Mesa, CA.
Their winning entry was a two and a half minute film that played on video screens in South Coast Plaza during their Italy at South Coast Plaza promotion sponsored by the Italian Trade Commission.
The mostly computer generated film followed a couple as they journey, not only through iconic Italian settings, but through various time periods as well. Directed by Mark Ciglar, the film included a cast of over 50 actors in period costumes depicting historical Italian figures such as Gladiators and traditional countryside farmers to contemporary runway models and nightclub bands.
We really wanted to go beyond a travelogue into something that was much more about the spirit of the country said Ciglar. By creating a visual effects spot that took us through different time periods as well as locales, we were able to open up every possibility and create a dreamscape of Italy.
To accomplish this, Cinevative teamed with visual effects supervisor Iva Antioco to help create the computer generated environments.
The Italian promotion at South Coast Plaza housed more than 30 Italian designer boutiques and four major department stores that carry Made-in-Italy products. The event worked to reinforce Italy as a brand by creating a true Italian experience, an example of the Italian lifestyle.
The Summit Creative Awards recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings of $25 million or less. Over the last decade, the competition has established itself as the premier arbiter of creative excellence for firms of this size.
Cinevative is a Los Angeles based media firm specializing in commercial production and motion graphics design.
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Related Keywords:Cinevative, Summit Awards, Italian Trade Commission, South Coast Plaza