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Cinematography Discussion a Highlight of UFVA Conference

(July 25, 2005)

Michael Goi, ASC (The Fixer, Red Water, Judas) will discuss the art of cinematography with many of the industry's leading educators at the 59th Annual University Film & Video Association (UFVA) Conference running August 2-6 here at Columbia College. The seminars are sponsored by Kodak's Entertainment Imaging Division.    

 "The film school deans and teachers at this conference carry the heavy burden of preparing the next generation of filmmakers to master the collaborative art of visual storytelling," says Goi. "Whether their students are future writers, directors, actors or producers, it is important for them to understand the role that cinematographers play as authors of the images."    

Goi will participate in an August 3 discussion titled Learning from Film in a Digital Age, moderated by veteran journalist and former editor of American Cinematographer magazine David Heuring. Goi will discuss the evolution of the art and craft of visual storytelling, and how an expanded palette of tools affects the role of the cinematographer and the decisions made at every step of production. He will offer insights into the use of new film and hybrid technologies and the new options they have created for filmmakers.    

Goi will also conduct an American Society of Cinematographers (ASC) lighting workshop on August 4, where he will step the audience through the techniques and aesthetics of lighting a scene for emotional impact.    

Goi, Chicago native and alumnus of Columbia College, began his career shooting documentaries and commercials. He moved to Los Angeles during the early 1990s, and has compiled nearly 40 credits, including films for cinema and television screens. Goi was nominated for ASC Outstanding Achievement Awards for the telefilms The Fixer (1999) and Judas (2005). His credits also include Red Water, What Matters Most, Who Killed Atlanta's Children?, Christmas Rush, Funky Monkey, Welcome to Death Row, and the Emmy(R) Award- winning documentary Fired-Up: The Story of Public Housing in Chicago. Goi is currently preparing to shoot the films The Dukes and Silver.    

Goi is also editor of the upcoming 10th edition of the "ASC Film Manual," which is a main technical reference for faculties and students around the world.     Kodak will also conduct a series of workshops designed to familiarize educators with Kodak Look Management System, a new hybrid technology designed to enable cinematographers to pre-visualize, create, communicate and manage nuances in film looks from preproduction through postproduction. Free trials of the of the software will be offered to the educators along with hands-on training by Kodak's Color Science Experts. Kodak will also provide updates on how technology advancements have made Super 8 and Super 16 mm film formats viable alternatives for students.    

 "The UFVA conference is an opportunity for educators to share ideas and learn about state-of-the art technologies that could influence the future of filmmaking," says Colette Scott, worldwide manager of the Education Segment of Kodak's Entertainment Imaging Division. "The truth is that new technology is no substitute for talent and an ability to master a complex and constantly evolving craft. We have an abiding commitment to support the important work being done by UFVA and its members."    

UFVA consists of faculty from film and video university programs from around the world who gather annually to teach and learn from one another.    

ASC was founded in 1919 by 15 charter members, who shared a commitment to advance the art of filmmaking. There are some 275 active members from many areas of the world today.    

Kodak's Educational Initiatives have provided significant support for film schools, including scholarships, film grants and discounts, mentoring programs and educational materials since 1991.     For more information, visit, or


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Related Keywords:Michael Goi, University Film & Video Association , cinematography

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