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Cinelicious Shows Film Passion With 7 For All Mankind Campaign

(February 29, 2012)
DMN Newswire--2012-2-29--


Cinelicious' film passion and expertise was tapped for the 7 For All Mankind's Spring Campaign, which just released episode 3 of its film series. Born from an art film imagined and created by James Franco in collaboration with the brand's creative agency, LIPMAN, the unorthodox campaign is an innovative multimedia experience that embodies the brand's California roots and 'forever cool' aesthetic.  Consulting with LIPMAN and DP Max Goldman for the project, Cinelicious provided cameras (Super 8 & Ultra 16mm), film, processing and 2K film scanning and color grading. 


"This was an exciting project on so many levels, including the exploration of the cameras, film stock and the unique capability of our new film scanning technology to 'overscan' the negative above and below the frame-line... a never before seen approach to achieve a sun-washed, celluloid aesthetic that feels both classic and timeless," says Cinelicious Founder Paul Korver. "We are one of the only companies that support small format and, as was the case here, can package film, camera & transfer as a complete solution for unique artistic endeavors. James Franco and DP Max Goldman have created a truly evocative and beautiful campaign."


The campaign debuts with a short teaser video, which was shot from behind the point of view of James Franco.  The campaign features a number of cutting-edge print and digital assets and will culminate with a full-length feature film to be released in May. To view the films to date, please visit:


The new campaign brings the brand to life through the eyes of Franco resulting in a stimulating visual journey. Shadowing a cast of actors, artists, models and musicians that embody the Los Angeles way of life including Lily Donaldson, Henry Hopper and Amber Anderson, the campaign depicts the story of a hedonistic house party that takes place over a warm December weekend in Malibu.  The resulting imagery evokes a causal California lifestyle interspersed with fashion and sexuality

The campaign launch includes a dedicated 7 For All Mankind You Tube channel debuting on February 15th (  The print and digital assets will live on the YouTube channel including curated episodes, which delve into the key cast members' journey throughout the shoot. The episodes, all edited and directed by Franco, showcase the unique interpretation and expression of the brand.


Advertising Agency: LIPMAN New York, NY

Agency website:

Chief Creative Officer: David Lipman

Creative Director: Amir Zia

Director / Photographer: James Franco


Lily Donaldson

Charlotte Free

Amber Anderson

Natalia Bonifacci

Nathalie Love

Elyse Poppers

Nana Agyapong

Tamzin Brown

Adarsha Benjamin

Nina Ljeti

Jessica Mau

Henry Hopper

Val Lauren

Mac Edouard-Leon

John Morrow

Vince Jolivette

Will Lewis

Alex Nifong


DP: Max Goldman

Production & Post services: Cinelicious

Paul Korver - EP - Film/Camera/Post Consulting 

Steve Rodriguez - Colorist - Color Grading

Reggie Diaz - Telecine Producer



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Related Keywords:Cinelicious, 7, Campaign, Film


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