Company News: Page (1) of 1 - 02/23/11 Email this story to a friend. email article Print this page (Article printing at page facebook

Cinedeck EXTREME Simplifies Workflow for Evolve IMG Films and ESPN SportsCenter and NFL Countdown for Super Bowl XLV

Cinedeck EXTREME`s Intuitive Interface, "Field-Friendly" Size Transforms Camera-to-Post Workflow for ESPN SportsCenter (February 23, 2011)
DMN Newswire--2011-2-23--
Cinedeck LLC ( and Cinedeck EXTREME made its Super Bowl debut this month in Dallas, teaming up with Evolve IMG Films for the production of ESPNs SportCenter and the Super Bowl pre-game show, NFL Countdown. Evolve IMG (, a boutique digital creative agency based in Chicago, IL, is a close partner with ESPN and the ESPN SportsCenter program, and has been shooting content for ESPN Productions Super Bowl programming for several years.

Joel Edwards, director of photography and editor for Evolve IMG Films described the scenario for this years Super Bowl event:

"While Evolve IMG has worked closely with ESPN Productions on many projects, each time its a different scenario.  From shooting various elements for SportsCenter, NFL Countdown or E:60, were always handed a random grab bag of assignments with a complete mix of workflows - going from a typical ENG workflow to live HDTV remote studio workflow to Digital Cinema workflow."

Cinedeck delivered a Cinedeck EXTREME v2.0, the Companys flagship device that enables any camera with an HDSDI or HDMI output to bypass inferior on-board compression codecs and record to a choice of the most industry-popular compression standards used in production today, including all flavors of  Apple ProRes, Avid DNxHD and CineForm. It is these capabilities that precisely met the requirements facing Evolve IMG for this years Super Bowl.  Joel continues:

"This year in Dallas, Cinedeck EXTREME was the key to creating a unifying, single workflow solution. Regardless of the native acquisition format, we recorded everything to uniform ProRes HQ, which in some cases, assets would get dumped to edit drive for Post, and other times, played out straight to the television trucks I/O for broadcast. In one instance, we needed footage from a show melt to incorporate into one of our edits. Instead of having to dub to tape, then re-ingest tape to edit, we simply recorded everything to Cinedeck, where the content went straight to edit, saving crucial time. When youre working on such a time critical event as the Super Bowl, the stakes are high and theres no room for wasted time."

The combination of industry-unique features, capabilities, robust format support in a small, versatile and rugged package is influencing the decision-making process for production crews, enabling them to design camera-to-post workflow solutions that enhance the entire production experience, as exemplified by Evolve IMG Films during Super Bowl XLV.

"Cinedeck just works. But what also puts Cinedeck in a different league is its easy to use interface and the range of options it gives you.  It supports just about every single I/O connection available, and does it in a simple to use, studio and field friendly package. Oh, and by the way, its a monitor too! Theres really nothing this little magic box cant do."

'Industry Firsts' Embraced By Cinematographers, Post Professionals
It has been less than one year since Cinedeck made its debut in the production marketplace, and in that time, it has been embraced by some of the industrys most renowned and discriminating cinematographers and production professionals.  It has also achieved a significant number of ?industry firsts with capabilities unique only to Cinedeck.  Cinedeck EXTREME is the first DDR in the industry to:

Deliver a camera-mountable recording, monitoring and playback device
Enable uncompressed 444 HD recording to a RAID SSD
Enable uncompressed 422 HD recording to a RAID SSD
Support Avid DNxHD recording via software encoding
Support Apple ProRes recording via software encoding
Feature a choice of all industry post-centric codecs: ProRes/DNxHD/CineForm  

Cinedeck EXTREME is priced at $9,995.00 US.  For more information on Cinedeck EXTREME v2.0, please visit   

About Cinedeck LLC
Founded by cinematographers in the heart of New York City, Cinedeck is redefining mobile, digital cinematography by delivering the industrys first extremely portable, affordable camera-mountable cinema-grade recording and monitoring device, Cinedeck EXTREME.  Cinedeck was honored at NAB 2010, winning both the ?2010 TV Technology STAR Award and the ?2010 Vidy Award. For more information, please visit

Page: 1

Related Keywords:Cinedeck, ESPN, production, post production, Evolve IMG, super bowl, cameras, ARRI, ALEXA, Pre Res

Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved