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CineForm Debuts Neo3D, Industry s First 3D Editorial Workflow for Final Cut Pro, to European Customers at IBC 2009

CineForm CTO, David Newman, to Speak at the ?New Routes to 3D Content Session on Stereoscopic 3D for Cinema (September 10, 2009)
DMN Newswire--2009-9-10--

 CineFormĀ®, Inc. (, creators of high-fidelity compression-based workflow solutions for the post production marketplace, today announced it will debut its recently-announced 3D editorial workflow solution for Apple Final Cut Pro users -- Neo3D -- to its European customers and partners today in its stand (#7.H01) at IBC 2009 in Amsterdam. 

CineForm also announced today that its Chief Technology Officer and co-founder, David Newman, has been invited to speak at the New Routes to 3D Content session, an interactive discussion focusing on editing and image manipulation and their increasing importance in the 3D movie-making process.  In his talk, Newman will demonstrate how CineForms Neo3D solution can manipulate images, correct vertical misalignment, perform Horizontal Image Translation.  The program will end with a round-table Q&A session, during which the presenters will have the opportunity to discuss the most pressing issues surrounding 3D movie production.  For more information on the session, please visit www.ibc.0rg

3D production continues to be the hot topic for discussion and will be a significant focus for CineForm during IBC 2009, said David Taylor, CEO and co-founder of CineForm.  IBC 2009 provides us an excellent opportunity to meet our customers, partners and friends in the press and see their reactions and gather their valuable feedback on what weve done for 3D production with Neo3D.  Were also looking forward to the presentation and roundtable discussions during the stereoscopic 3D for cinema sessions. David Newman commands a wealth of expertise on 3D production and is excited to share his knowledge and interact with audiences who share our passion for 3D production innovations.

CineForm Neo3D: What IBC Attendees Will See

CineForm's Neo3D?¢, a significant development in 3D post production workflows, enables Final Cut Pro users to edit 3D projects in real time with full frame rate playback to an external 3D monitor. Traditionally, 3D projects are edited in 2D as independent Left and Right eyes, with a final 3D conform after the entire editorial process is complete.  CineForm Neo3D simplifies this costly, time-intensive process by enabling the editorial team to experience the 3D story-telling process by viewing in full 3D while editing.  This technique allows many projects to eliminate 3D conform entirely and print directly from the Final Cut Pro timeline to electronic 3D distribution or projection files.

The enabling technology for Neo3D is a CineForm stereo MOV file that contains temporally-synchronized Left and Right eyes, each at full quality 1920x1080 HD spatial resolution.  CineForm stereo files are created such that all QuickTime applications, including Final Cut Pro, interpret the stereo files as if they were traditional 2D HD files, yet Neo3D includes dynamic controls to define playback of the file as left channel, right channel or full 3D presentation.  In 3D presentation mode, both left and right eyes are blended into a single 1920x1080 HD frame size supported by Final Cut Pro.  The resulting HD frame is presented to a 3D monitor as side-by-side, over-under, or interlaced per the format necessary for the display; this technique allows the use of inexpensive 3D gaming or consumer 3D TVs during post.   A further workflow enhancement is the ability to adjust convergence ? horizontal, vertical, or rotational - dynamically during editorial using 3D Active MetadataTM controls in CineForms First Light 3D, a technique which simplifies and reduces costs associated with a 3D conform.  CineForms 3D Active Metadata also allows for real-time color correction on both eyes simultaneously, or on individual eyes to adjust for color variations that are may be caused during the recording process.  

For those without 3D monitors, or for those viewing dailies on a laptop or traditional 2D LCD panel, Neo3D can present anaglyph, which it will generate in real time.  Anaglyph is a presentation technique to display 3D information on a 2D monitor using inexpensive anaglyph glasses.

For Final Cut Pro users, CineForm recommends using an AJA Kona card with Neo3D for real-time playback and 3D monitoring.

Pricing and Availability

Please contact CineForm directly for more information about pricing and availability. 

About CineForm

CineForm Inc. develops compression-based workflow solutions for the post production marketplace.  Offering the industrys highest fidelity compression technology, CineForm is trusted among Hollywood filmmakers, television producers, videographers and digital media artists who rely on high image quality, high performance and innovative compression-based workflow solutions with up to 4k spatial resolutions for their online content creation projects.  Available on both Windows and Mac platforms, CineForm workflow solutions are optimized for direct-to-disk camera recording, high-resolution post production and long-term content archives.  For more information, visit

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Related Keywords:CineForm, Neo3D, IBC, post production, workflow

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