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Chyron Launches 'Engage' Second Screen and Social TV PlatformEngage Allows Users to Enhance Broadcasts With Rich Second Screen and Social Interactions -- Without Adding Staff (March 28, 2012)
MELVILLE, NY -- (Marketwire) -- 03/28/12 -- Chyron (NASDAQ: CHYR) today introduced its new Engage platform designed for integrating second screen, social media, and social TV data into live TV broadcasts. Making these popular technologies available through existing Chyron graphics system interfaces, Engage eliminates the need for custom integration and gives broadcasters a low-cost, low-risk way to incorporate a range of engaging and dynamic new elements into their live news and sports programming.
"Our customers are leaders in their markets and are by nature, innovators and early adopters of leading-edge tools," said Michael Wellesley-Wesley, president and CEO at Chyron. "Engage offers easy access to tools from top companies working in second screen environments. By building these technologies into the TV production workflow, Engage gives artists and producers the means to take content such as Twitter feeds, polls, text messages, and other viewer-generated data to air within their live broadcasts."
The Engage platform offers easy-to-use producer tools with which users can create interactions in just minutes. Rich call-to-action graphics, info-graphics, and tickers can be generated automatically using social and poll data. Because Engage fits seamlessly into Chyron's BlueNet graphics workflows, broadcasters can take advantage of social TV and second screen technologies while remaining within their routine production workflows.
Chyron's charter partners for the Engage platform include ConnecTV, with its companion app polling technology; never.no, providing an end-to-end social TV platform for social TV, synchronized companion apps and participation TV; Vibes, with its text, Twitter and Web voting technology; and Mass Relevance, with its curation platform licensed to resyndicate Twitter content and data.
A flexible and evolving platform for data integration, Engage has the potential and capacity to support an unlimited number and array of social TV and social media technologies. As a result, Chyron customers will be able to switch, mix, and match multiple social, second screen, and other data streams at will.
During the 2012 NAB Show, Chyron and its partners will demonstrate how Engage facilitates fast, easy access to and on-air presentation of multiple apps and data services.
Chyron (NASDAQ: CHYR) is a leading provider of Graphics as a Service for on-air and digital video applications including newsrooms, studios, sports broadcasting facilities, and corporate video environments. An Emmy® Award-winning company whose products have defined the world of digital and broadcast graphics, Chyron's graphics solutions include the Axis World Graphics online content creation software and order management system, on-air graphics systems, clip servers, channel branding, and graphics asset management solutions, all of which may be incorporated into the company's BlueNet end-to-end graphics workflow. More information about Chyron products and services is available on the company websites: www.chyron.com and www.axisgraphics.tv. The company's investor relations information is at www.chyron.com via the "Investors" link.
All trademarks and registered trademarks mentioned herein are the property of their respective owners.
Special Note Regarding Forward-looking Statements
This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements relating to (i) that the focus of our sales force, to provide additional services to our customer base, will improve the effectiveness of their installed Chyron products and will increase service revenue for Chyron and expand our recurring revenue base, (ii) that general and administrative expenses will continue to be aggressively managed, (iii) that we will continue to make the necessary investments in research and development for the next generation of product introductions, and (iv) that we will aggressively market and roll-out our products in Latin America and other emerging markets. These forward-looking statements are based on management's current expectations and are subject to certain risks and uncertainties that could cause actual results to differ materially from those set forth in or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to: current and future economic conditions that may adversely affect our business and customers; our revenues and profitability may fluctuate from period to period and therefore may fail to meet expectations, which could have a material adverse effect on our business, financial condition and results of operations; our ability to maintain adequate levels of working capital; our ability to successfully maintain the level of operating costs; our ability to obtain financing for our future needs should there be a need; our ability to incentivize and retain our current senior management team and continue to attract and retain qualified scientific, technical and business personnel; our ability to expand our Axis online graphics creation solution or to develop other new products and services; our ability to generate sales and profits from our Axis online graphics services, workflow and asset management solutions; rapid technological changes and new technologies that could render certain of our products and services to be obsolete; competitors with significantly greater financial resources; new product and service introductions by competitors; expansion into new markets; and, other factors discussed under the heading "Risk Factors" contained in Item 1A in our Annual Report on Form 10-K for the year ended December 31, 2010, which has been filed with the Securities and Exchange Commission, as well as any updates to those risk factors filed from time to time. All information in this press release is as of the date of the release, and we undertake no duty to update this information unless required by law.
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Visit Chyron at the 2012 NAB Show, Booth SL1510
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