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Chirpify Launches Twitter Fundraising for Politicians; Enables Contributions With a TweetMicrosite Enables In-Stream Twitter Donations to Obama and Romney Campaigns (June 19, 2012)
PORTLAND, OR -- (Marketwire) -- 06/19/12 -- Chirpify, the Twitter Commerce Platform, today announced the launch of its new Twitter Fundraising for Politicians platform, and a commitment for at least 25 U.S. Senate and House candidates to use Chirpify for their 2012 political campaigns. Chirpify's Twitter Fundraising for Politicians enables politicians to raise money for and donors to contribute to campaigns via Twitter with a simple tweet.
Also today, Chirpify launched a special "Tweet a Presidential Candidate" website that allows donors to give and track donations to the Obama and Romney presidential campaigns with a tweet at www.tweetlection.com. People can donate to either campaign by tweeting, "Donate $amount to @BarackObama for Election 2012" or "Donate $amount to @MittRomney for Election 2012" after signing up for a Chirpify account.
"There are hundreds of millions of dollars being raised for U.S. political campaigns every year, and an estimated 140 million Twitter users," said Chirpify CEO and Founder Chris Teso. "Yet until now there was no way to directly exchange currency on Twitter. It is a no brainer to introduce Twitter Fundraising for Politicians."
The commitment for at least 25 U.S. Senate and House candidates to raise campaign contributions via Chirpify comes from a partnership with Digital Acumen, a Twitter politics digital agency.
"Engagement is not the problem for politicians on Twitter, what is an issue is turning that interaction into donations," said Digital Acumen CEO and Founder Andrew Hemingway. "Either potential donors get sidetracked when following a donation link from Twitter or politicians need a computer science degree to set up an online donation platform. Chirpify provides a simple solution by processing donations without ever having to leave Twitter."
How Twitter Fundraising for Politicians Works
Using Chirpify to fundraise for a political campaign is easy. Politicians or their staff simply tweet a request for a donation from their Chirpify dashboard. For example @favoritepolitician tweets, "Are you in? Reply with 'donate' to give $25 via @chirpify." Donors give by simply replying with the word donate. Example, "@favoritepolitician donate." Chirpify makes a transaction happen and sends donors and politicians email and direct message receipts. Furthermore, donor data can be downloaded via CSV or stored in a database.
More Than Just A Fundraising Tool
Chirpify has solved a huge problem: how to monetize social media. It gives individuals, companies, organizations -- anyone -- the ability to buy, sell, donate or pay someone for both physical and digital goods with a simple tweet. Because it works anywhere that Twitter does, any user on any mobile phone, tablet or computer can use Chirpify to conduct seamless and secure transactions. Chirpify is a complete commerce platform, enabling consumers and businesses to buy, sell, donate and transact in-stream on Twitter. For Chirpify plans and pricing, go to http://chirpify.com/twitter_commerce.
Chirpify (www.chirpify.com) is a seamless payment system for Twitter commerce. With full integration to PayPal, Chirpify enables businesses, politicians and non-profits to buy, sell, donate and exchange funds on Twitter, turning tweets into immediate transactions. Based in Portland, Oregon, the Chirpify platform is the first social commerce system to offer direct monetization through Twitter. To learn more about Chirpify and begin sending or receiving payments today, visit www.chirpify.com.
About Digital Acumen
Digital Acumen is a digital consulting firm working exclusively with politics and the Twitter platform. Digital Acumen hosted the first all Twitter Presidential Debate in July 2011, and has developed proprietary applications used by hundreds of thousands of users daily. For more information visit http://digital-acumen.com or tweet us at @DigitalAcumen.
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