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Chinook Hosting and BroadSoft Demonstrate Unified Communications Solution Integrated With Microsoft Dynamics CRM 4.0

Companies to Demo Enterprise-Class CRM Solution for Small and Medium-Sized Businesses at BroadSoft Connections 2009 (October 29, 2009)

SCOTTSDALE, AZ -- (Marketwire) -- 10/29/09 -- BroadSoft Connections 2009 - Chinook Hosting, a leading-edge white label hosting company, together with BroadSoft, the worldwide leader of VoIP applications in the telecommunications industry, demonstrated a new enterprise-class customer relationship management (CRM) solution application that enables small and medium-sized businesses (SMB) to improve efficiency and enhance their customers' service experience.

The solution, built by, leverages Microsoft's business productivity applications integrated with BroadSoft® BroadWorks® VoIP application platform. It demonstrates how BroadSoft Xtended, Microsoft Office Communications Server 2007 R2, Microsoft Exchange, and Microsoft Dynamics CRM 4.0 work collaboratively to automatically retrieve customer contact information based on the caller ID or other call parameters.

"Our demonstration shows how UC integrates the components of VOIP, mobile voice, IM, presence and video to interact seamlessly with hosted business applications to enable collaboration across the whole organization," said Steve Schwartz, president and CEO of Chinook Hosting. "This type of integration clearly validates the business value of UC."

"This kind of innovative application underscores the value of BroadSoft's partnerships across hosting companies, telecommunications service providers and software developers in creating and delivering powerful, affordable business communications solutions to our joint customers," said Leslie Ferry, vice president of marketing at BroadSoft. "Our partnership with Chinook Hosting demonstrates how hosted UC can be integrated with business applications to produce real commercial value. Service providers can quickly deliver this offering to the SMB market without a massive investment."

The companies will host a demonstration of the UC application during the BroadSoft's Connections 2009 in booth # 2.

About Chinook Hosting

Founded in 2006 by the world-class hosted solutions experts at, Chinook Hosting delivers the leading edge of Microsoft's hosted technology, the stability of a world-class data center, and a simple unified self-service web portal for all Chinook Hosting services.

Chinook Hosting helps our white-label reseller channel to leverage the full power of the Microsoft Communications Services suite of solutions, making it easy for resellers to sell high-value email, collaboration, mobility and business management services. Products offered through Chinook Hosting include Microsoft Exchange, Office Communications Server, SharePoint, Dynamics 4.0 CRM, and Unified Communications. Chinook Hosting also features mobility integration with Windows Mobile, iPhone and Blackberry devices. For more information, visit or contact us at + (800) 494-9957.

About BroadSoft

BroadSoft®, the world-wide leader of VoIP application software, enables the delivery of hosted telephony and multimedia services. BroadSoft's family of carrier-class products, including its award-winning flagship BroadWorks® technology, empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and increase customer satisfaction. BroadSoft products deliver the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to nine of the top 10 and 15 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including KPN, Korea Telecom, Qwest, SingTel, Sprint, Swisscom, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to

Jarmo Paukkunen
Vice President of Sales
425 281 4959
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