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Chevy Dealers Across the Country Give Away New Sonic Sedan via SCVNGR

(October 19, 2011)

CAMBRIDGE, MA -- (Marketwire) -- 10/19/11 -- Looking for a new car? Locals in 27 cities around the country now have a new way of finding one, and keeping it. From the end of October through late November, hundreds of people are expected to race around each city, solving clues and completing challenges in hopes of winning an all-new 2012 Chevy Sonic sedan 2LT.

Chevrolet has teamed up with SCVNGR, a mobile gaming company, to create Chevy Sonic Adventure. By developing a series of fun, location-based challenges, these mobile treasure hunts give lucky residents around the country the chance to become winners.

"We're introducing the all-new Sonic to an audience that is eager to discover new things every day," said John Konkel, director of sales operations for Chevrolet. "Mobile gaming is a hot trend so these scavenger hunts make perfect sense as a way to introduce Sonic, while also giving contestants a day of fun."

Participants will follow clues from their cell phones via text message or SCVNGR app for iPhone and Android throughout downtown areas for the chance to win the ultimate prize: a new Chevy Sonic.

"SCVNGR is all about having fun, so we're psyched to be involved in this awesome event," said Seth Priebatsch, Chief Ninja of SCVNGR. "Chevy has built challenges that are super social and designed to get people buzzing about the new Chevy Sonic. Let the games begin!"

Event participants are also helping out a good cause by raising awareness for the American Cancer Society.

The suggested retail price of the Sonic begins at $14,495 including destination but excludes tax, title, license and dealer fees.

The Sonic's 1.4L turbo with the six-speed manual achieves an EPA highway fuel economy of 40 mpg, making it one of the most fuel-efficient small cars in the market, on par with the 2012 Ford Fiesta SFE and the 2012 Hyundai Accent and beating the 2011 Honda Fit and 2011 Nissan Versa 1.8 SL. Along with getting 40 mpg, this version has a 0-60 time of 8.2 seconds.

Agency 720 worked with SCVNGR and Chevy for this partnership. The Chevy Sonic Adventure will take place in 27 cities around the United States.

For the chance to compete and more information, players can submit their stories to play for free at

About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers "gas-friendly to gas-free" solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended range. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models can be found at

About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation's largest non-governmental investor in cancer research, contributing about $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit

About Agency 720
Agency 720 handles 111 Chevrolet local marketing groups across the country. They are headquartered in Detroit, Michigan with offices in New York, Atlanta, Dallas, Los Angeles and Chicago. They specialize in local retail marketing, helping Chevy dealers around the country sell more vehicles. Please contact Harold Kobakof at for more information on Agency 720.

SCVNGR is a game. Playing is simple: Go places. Have fun and share with your friend. Check-in, snap pics, do the social check-in or try a challenge! Everywhere you go, you'll earn points and start unlocking real-world rewards at over 12,000 locations. Start playing SCVNGR by downloading our free iPhone & Android app. And while you're at it, check out LevelUp, a new way to pay with your phone and save from the makers of SCVNGR. For merchants, it's a super simple way to use game dynamics to keep loyal customers coming back again and again. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital.

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LaunchSquad for SCVNGR
Mike Farber or Anna Farnum
scvngr [at] launchsquad [dot] com

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