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?Cheerleader Trailer Features BWN Title Track

Music & sound company scores new spot, creates downloadable phone ring (January 11, 2005)

BWN Recently composed original music and sound design for a new "movie trailer" that is now playing in AMC theaters around the country. Created by Best Buy Advertising, the Silence is Golden message appears to be a legitimate trailer until a mobile phone ring breaks the fourth wall and a member of the movie cast turns around and addresses the live movie-going audience.

The trailer centers on a Sam Owens, who believes that cheerleading is his destiny and has to win it all to prove his worth to his father and other disbelievers. When the movie-goers phone rings, Sams concentration is broken at a crucial moment, proving that one phone ring can ruin a movie?. and, in this case, Sams goal of cheering with the Hummingbirds.

For the piece, Best Buy asked BWN to create a soundtrack full of pop hits so that the trailer had an authentic teen film sound to match the carefully crafted visuals. The soundtrack concludes with the R+B dance track ?Move That Thing, which serves as an anthem for both the story and the request to turn off cell phones while in the theater. The transitions in the ?trailer are supported by big, bombastic sound design in the spirit of high-energy, teen films.

A fresh challenge for BWN on this project was to produce audio material on a large scale for the theater. Though the company has done work on their share of low budget shorts and features, this project was larger in scope and reach than anything they had worked on theatrically. The mix was done at Martell Sound in LA in both Dolby and DTS surround. After having completed a polished mix in the BWN suites in Minneapolis, the Protools session was prepped for the dubbing stage and sent via ftp/internet to Martell. The creative team regrouped in Martel's theatrical mix environment where the final mix was conducted.

Silence is Golden (SIG) "Cheerleader" began running in AMC theaters across the country in early December and will continue its in-theatre play until the end of March 2005. The SIG is complimented by a viral/internet component at The site features a wealth of bonus Hummingbird material including a downloadable phone ring of the title track ?Move That Thing, deleted scenes, cheerleader tryouts and, coming soon, the cheerleader toss game.

Advertising Agency: Best Buy Advertising/Minneapolis, MN
Director: Mike Nelesen
DP: Mike Welkle
Creative Director: Joe Michaelson
Art Director: Brian Williams
Senior copywriter: Tom Lord
Producer: Lisa Thotland

Original Music and Sound Design: BWN/Minneapolis, MN
Composer: Ken Brahmstedt
Sound Designer: Chris Heidman
Executive Producer: Allison Swanson

Offline Editorial: Fischer Edit/Minneapolis, MN
Editor: Randy Kramer
Owner/Executive Producer: Tony Fischer

Postproduction/VFX: Pacific Title and Art/Los Angeles, CA
Colorist: Doug Delaney
Inferno Effects/Online: Alex Romano


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Related Keywords:BWN, Music, sound, Cheerleader, Best Buy Advertising, Silence is Golden, soundtrack, Move That Thing, Martell Sound, Dolby, DTS, surround, Protools, Mike Nelesen, Ken Brahmstedt, Chris Heidman, Allison Swanson, Fischer Edit,


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