|Page (1) of 1 - 06/30/04||email article||print page|
Charlex Wins Gold Promax/BDA AwardCinematic created for Rockstar Game?s Midnight Club II (June 30, 2004)
Charlex, one of Americas premier 3D, animation and FX companies, has been awarded a Gold Promax for their innovative cinematic for the Rockstar Games best-selling and award-winning videogame Midnight Club II.
Using stock as well as original footage as a reference and then completing the entire cinematic in 3G under the supervision of VP/CG Supervisor Bryan Godwin, the cinematic was then expertly edited by Kevin Matuszewski (VP/Senior Editor) to reflect the spontaneous recordings made by fans of this illegal sport. This non-linear cinematic, or introductory trailer, thus brings together a range of textures and tones that captures the speed, atmosphere and excitement that only street racing can bring. Colin McGreal served as Creative Director.
Although Charlex has previously been involved in the creation of spots for console manufacturers and hardware developers, including Nintendo and XBox, this cinematic for Midnight Club II heralds the companys first foray into the highly competitive video games market a market that Charlex is now actively expanding into as part of the growth of the company.
Charlex Executive Creative Director Alex Weil comments:
?When Rockstar approached us, they were looking for a cinematic that was slick, fun and fast and an introduction that not only attracted the players attention, but drew them into the game right from the get go.
I think weve succeeded in that quest, and then some naturally I am delighted to win a Gold Promax as a result.
Charlex is a New York based world-class animation company formed 26 years ago by award-winning founder Alex Weil. Renowned for its superbly creative and innovative techniques, Charlex is one of the formative companies of its type, easily recognizable by its work for M&Ms, AOL, AT&T, Budweiser and IBM, amongst many others.
For more information on Charlex, please go to www.charlex.com
The PROMAX and BDA Awards are recognized around the globe as the highest accolade for promotion and marketing professionals working in today's electronic media. The PROMAX Awards are presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality, and results in achieving marketing objectivity.
Related Keywords:Charlex, Promax/BDA, Cinematic, Rockstar Game, Midnight Club II, Gold Promax, Bryan Godwin, Kevin Matuszewski, Colin McGreal, Alex Weil, animation,