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ChaCha Revs Up Engines With Exclusive Car SweepstakesFree, Real-Time Q&A Service Gives Users a Chance to Drive Away in a New Car That Is Most Like Their Personality (March 31, 2011)
INDIANAPOLIS, IN -- (Marketwire) -- 03/31/11 -- ChaCha, the popular real-time Q&A service that millions of people turn to for Twitter-size answers to any question from anywhere, has launched a national sweepstakes that gives its users the chance to win the car of their dreams! With ChaCha's "What Kind of Car Are You?" sweepstakes, online audiences fill out a personality quiz for the chance to win the car that best fits their personality, and winners will win the car that matches their results.
Running from now until November 11, 2011, the contest encourages ChaCha's Web community to take the quiz and easily share it with friends through their favorite social networks to increase their chances of winning. Each time users share the quiz socially and get a friend to sign up to take the quiz, they automatically receive an additional entry. If the winner was referred by someone socially via the Web, then the referring person also wins a car that he or she is most like.
"If there's one thing I love about the ChaCha community, it's that they are incredibly engaged. The response and share rate to these types of quizzes and surveys is often overwhelming," said Scott Jones, ChaCha's CEO. "For our 'What Kind of Car Are You?' sweepstakes, we wanted to give back to our loyal users in a tangible way and highlight the personal nature of the interaction between our users and ChaCha. What better way to show our appreciation than with a new car?"
The winner of the "What Kind of Car Are You?" sweepstakes will be selected in a random drawing this November and will walk away with a Ford Mustang Convertible, Ford 150 XLT Pickup Truck, Jeep Wrangler 4-door, VW Beetle or Honda Odyssey.
To enter, fans may take the quiz at http://bit.ly/whatkindofcarareyou
This sweepstakes is ChaCha's second big giveaway in less than 6 months. In December, ChaCha celebrated a historical milestone by giving away two iPad packages to the user and Guide who asked and answered the company's one billionth question.
ChaCha will be announcing sponsor car dealerships across the country in the coming weeks.
ChaCha (www.chacha.com) is the leading free, real-time answers service and has emerged as the #1 way for advertisers to engage with the audience of their choice. Through its unique "ask-a-smart-friend" platform, ChaCha has answered more than a billion questions since launch from more than 32 million unique users per month via online (www.chacha.com), mobile (text 242-242), Twitter (@chacha), Facebook app, iPhone app, Android app, and voice (1-800-2-ChaCha). Working with major brands such as Paramount, AT&T, Palm, Johnson & Johnson, P&G, Coca-Cola, McDonald's and hundreds of others, ChaCha is one of the fastest growing mobile publishers according to Nielsen and is ranked in the Top 100 websites according to comScore and Quantcast. ChaCha was co-founded by proven innovator and entrepreneur Scott Jones and is funded by VantagePoint Venture Partners; Rho Ventures; Qualcomm; Bezos Expeditions; Morton Meyerson, former President and Vice Chairman of EDS as well as Chairman and CEO of Perot Systems; Rod Canion, founding CEO of Compaq Computer; the Simon family; and Jack Gill, Silicon Valley venture capitalist.
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