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"Certified by Antenna, Powered by AMP": Antenna Unveils Enhanced Partner Program Designed to Empower the Global Mobile Enterprise Technology Market

Gives Solution Providers the Resources Needed to Bring Innovative Mobile Apps to Market Faster and Grow Business Through Antenna Channel (March 24, 2010)

JERSEY CITY, NJ -- (Marketwire) -- 03/24/10 -- Antenna Software, delivering real business mobility to the world's most demanding enterprises, today announced the Antenna Partner Program™ (APP), a strategic initiative to further enhance and expand its trusted network of certified partners. APP capitalizes on gains made through the company's acquisition of Dexterra in June 2009 and integrates the burgeoning global Antenna partner ecosystem from the combined companies.

Antenna's partner community is comprised of Independent Software Vendors (ISVs), network carriers and System Integrators (SIs). With APP, the company arms qualified resellers and OEMs with the resources needed to generate new sales opportunities, market more effectively and bring innovative enterprise mobility applications and technologies to market faster. This will enable more partner companies to penetrate the mid-market and myriad vertical industries with mobile applications powered by AMP, Antenna's best-in-class mobile platform. Partners profit from Antenna support and resources throughout the enablement lifecycle with skills assessment, technical design reviews and the ability to generate new projects and products.

"Mobility applications require a qualified set of tools, a well-architected platform and an established partner in order to ensure implementation and operating cost efficiency and reliability," said Lee Wagner, vice-president and enterprise practice owner, inCode Telecom Group. "Antenna is an excellent partner and its platform is a key ingredient to delivering value to our customers -- both SMBs and large organizations alike."

Resellers in the program qualify for comprehensive sales and product training on Antenna's packaged applications, while OEMs have the unique ability to build applications on Antenna's AMP platform and can earn AMP Certified Developer certifications. Companies looking to extend the AMP platform to customers or build on the platform to create best-in-class applications can benefit from product knowledge training, developer support and assigned technical resources.

"Our ability to build applications on Antenna's mobility platform has presented tremendous opportunities for us by extending our capabilities to support various device platforms," said Ramesh Adiga, senior delivery manager and head of mobility and embedded systems practice, Infosys, a leading provider of IT-enabled business solutions.

Exposure to Antenna's strong partner ecosystem and the opportunity to build and deploy enterprise-class mobile applications on the platform is a major benefit to partner companies. By combining their own subject-matter expertise with Antenna's proven technology, partners are empowered to create new products and services that can be certified by Antenna, leveraged and sold throughout the Antenna channel.

"To maintain our market leadership position, we must recruit the best and brightest companies as partners," said Jim DeSocio, executive vice president of global sales and business development, Antenna Software. "APP provides the framework and processes, backed by Antenna's strong vision and commitment, to establish productive partner relationships and accelerate joint success. We are excited to tap into the market opportunity for enterprise mobility with our valued channel partners, enabling them to drive significant revenue and give us the ability to scale the business."

Building on the success of recent partner events in the U.S., Antenna will host an official rollout for its global partners with a Partner Summit on Wednesday, March 24, in London. For more information about the Antenna Partner Program, please contact [email protected].

About Antenna
The Antenna Mobility Platform™ (AMP) powers the real-time mobile enterprise -- a must for today's fast-moving, always-connected and customer-driven world. Delivered as a hosted service, AMP makes going mobile simple, secure and cost effective with end-to-end management and reporting of wireless messages, network connections, users, applications and devices. Antenna's broad portfolio of industry-focused mobile applications streamline and improve processes and can be easily configured to meet unique needs. AMP applications run on any mobile device platform, including Apple iPhone, RIM BlackBerry, Windows Mobile, Windows, Symbian and Google Android. With more than a decade of proven success with Global 1000 customers, Antenna is the global industry leader with a passion for mobility, a commitment to excellence and an unwavering focus on customer success. Follow Antenna on Twitter @AntennaSoftware.

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