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Certeon Expands Channel Footprint to EMEA

Signs Hammer as Distributor of Award-Winning WAN Optimization Solutions (November 01, 2011)

BURLINGTON, MA -- (Marketwire) -- 11/01/11 -- Certeon, the application performance company, today announced a partnership with dedicated storage distributor Hammer. The Europe-wide agreement calls for Hammer to resell Certeon's aCelera solution amongst its comprehensive storage portfolio. The partnership promises improved speed and efficiency for customers of WAN-based backup and replication throughout Europe.

Certeon offers a compelling, virtualized and cost-effective solution to substantially accelerate the performance of any application, for any user, on any device, on any network.

By adding Certeon's suite of software-based solutions, aCelera, to its product portfolio, Hammer has enhanced its Wide Area Network (WAN) and underpinning DR replication offerings for customers that require global application acceleration, as well as providing integration opportunities for WAN acceleration with other vendor's solutions such as Dell, NetApp and HP.

aCelera delivers application acceleration through software deployed as a virtual appliance, and provides a more scalable, flexible, cost-effective, and manageable solution for IT managers and their remote users than traditional, hardware-based application acceleration, or first generation WAN optimization approaches. aCelera software improves application response time and lowers network bandwidth requirements by up to 95 percent without proprietary hardware.


The aCelera portfolio includes: aCelera Enterprise and aCelera Windows, aCelera Mobile, a client for optimized remote worker laptops, and aCelera Sync for more efficient storage backup and recovery over the WAN.

Peter Dougherty, CEO of Certeon, said, "The aCelera platform is the most flexible and scalable solution for our partners, as well as their customers. Certeon offers a solution for every customer use case: from virtual appliance, Windows software, to a physical appliance. When Hammer's resellers approach a prospective customer and explain how aCelera is packaged, and the performance and scalability it offers, they can achieve a 95 percent success rate on the sale and an engagement changes from tactical to strategic, from replication to future requirements for accelerating use cases such as on-boarding to the cloud. This is a win for Hammer, their resellers and their customers."

Jason Beeson, solutions director at Hammer, said, "Certeon's solutions are a compelling addition to our storage offering because they integrate well with other vendors' portfolios and are especially relevant with complementary technologies such as the Dell solutions which we offer, thus, allowing customers to maximize their existing IT resources and networking capabilities."

"We look forward to bringing the aCelera range to market and providing resellers with an important new solution for their customers who have network efficiency challenges."

In conjunction with the launch of their partnership, Hammer and Certeon have announced a number of benefits for resellers:

  • Free 30-day licenses for the full Certeon software suite are available. To request a copy, please email certeon30daylicence@hammerplc.com.

  • Two free educational webinars will take place, one on Thursday, November 17th and the other on Thursday November 24th. Please contact Hammer at +44 (0)1256 841000 for more information.

  • A 'Try and Buy' bundle, comprising of the aCelera Sync product and professional services in partnership with Malleus (a Hammer company), has been designed to give customers an opportunity to fully deploy the solution and discover its storage efficiency benefits with this no-obligation offering. Please contact certeon@hammerplc.com for more information.

About Certeon

Certeon is the application performance company. With Certeon, enterprises and cloud providers successfully realize key initiatives including consolidation, virtualization, storage backup and recovery acceleration and application SLAs. Certeon's aCelera is the only software-based product that is hypervisor agnostic, hardware agnostic and cost-effective. aCelera's ability to provide automated, secure and optimized access to centralized applications at the lowest possible TCO makes aCelera a cornerstone of enterprise, storage and cloud provider infrastructures. Founded in 2003, Certeon is a private company, headquartered in Burlington, Massachusetts, USA.

About Hammer

Hammer is a leading specialist storage distributor. Its success is based on a total commitment to storage, combined with unrivalled technical knowledge and customer service quality in providing data storage for any storage requirement. Recognized for its commitment to innovation, Hammer works closely with selected world-class vendors and market-leading resellers and integrators. It also develops and provides flexible and bespoke storage solutions for all markets. Founded in 1991 and a privately owned company, Hammer has its headquarters in Basingstoke, England, with a staff of 100+, and has increasing European presence with offices in the Nordics, Italy, and Benelux. For further information visit the website at www.hammerplc.com.

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