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Certain, Inc. Continues Hosted Buyer Technology Leadership for the Events Industry(June 20, 2012)
BALTIMORE, MD -- (Marketwire) -- 06/20/12 -- AMERICAS MEETINGS & EVENTS EXHIBITION (AIBTM) -- Certain, Inc., a leading provider of SaaS technology solutions for the global meetings and events industry, has been at the forefront of Hosted Buyer program technology, serving many of the industry's leading event producers. The Company has generated nearly 1.5 million appointments that have connected thousands of buyers and suppliers worldwide. With the June 14, 2012 launch of Match2Connect on the Certain SaaS platform, the company expects to bring appointment-driven event technology to a legion of new event marketers and organizers looking to drive interaction, sales leads and event value for participants.
Reed Travel Exhibitions is the world's leading organizer of meetings for the events industry, and a long-standing customer of Certain. Reed is at the forefront of Hosted Buyer event development, and has trusted Certain as a business and technology partner to help evolve their program to better serve their buyers, sponsors and exhibitors.
"The Hosted Buyer Program has been integral to our business due to the value we're able to bring to the participants who attend our events," said Richard Mortimore, managing director of Reed Travel Exhibitions. "Certain has been a critical technology partner for our global portfolio of events for years and clearly understands and contributes to creating a tailor-made experience for each of our participants. We are working together to fulfill the future needs of attendees and look forward to many more years of successfully connecting buyers and sellers."
Buyer / vendor appointment programs are growing in popularity because of their ability to provide focused interaction between interested participants, and to eliminate the inefficiency of random exhibitor and buyer engagement at traditional trade shows. The format is often perceived as one of the most productive components of an event, and can build relationships that are engaging and beneficial.
"Through the years we've worked with our customers to make it even easier and more productive for buyers and exhibitors to increase the value of their participation in events," said Peter Micciche, CEO of Certain, Inc. "As we evolve our appointment technology with Match2Connect, and features like mutual preference setting and mobile schedule delivery, that productivity and event business value will increase exponentially."
"When we examine the efficacy of meetings for our clients, often, one measure of success they're looking for includes the connections formed because of that event," said Ira Kerns, managing director of MeetingMetrics, the leading meeting measurement and reporting service for the events industry. "As an executive who participates in events, I depend on appointment-based programs like Hosted Buyer, powered by technologies like Certain's, over general exhibit scenarios to provide the focused interaction necessary to maximize the business benefit."
With Reed Travel Exhibitions' AIBTM 2012 accepted Hosted Buyers up a reported 15 percent over 2011, Certain's technology has powered an anticipated 15,000 pre-scheduled, appointments for a mix of new and returning participants.
"AIBTM offers an unparalleled opportunity for Hosted Buyers and we are thrilled that our technology is a part of it," continued Micciche. "We look forward to continuing to serve great partners like Reed, and to furthering our leadership in this area by helping many new customers add the value of productive one-to-one meetings to their events."
For more information about Certain's Hosted Buyer appointment matching technology, stop by booth 335 at AIBTM 2012 in Baltimore June 19-21, or visit www.match2connect.com.
About Certain, Inc.
Certain, Inc.® is the leading provider of SaaS event management technology for the global meetings and events industry. Certain's innovative solutions deliver streamlined processes, reduced expenses, greater return on investments, and improved overall business value to marketers and event professionals. The Certain, Inc. platform supports a full range of events -- from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. Please visit http://www.certain.com.
Kulesa Faul for Certain, Inc.
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