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Centro Chooses Quantel eQ for HD Commercials Push

Leading Hong Kong post house goes large with Quantel (October 12, 2005)

Centro Digital Pictures, Hong Kong’s flagship digital post production house, has purchased a Quantel eQ multi-res editing/ effects/ color correction/ deliverables system to reinforce its HD commercials production capabilities at its Causeway Bay facility. The eQ is equipped for full quality 4:4:4 HD-RGB operation.

Centro Chief Executive, John Chu, said, “With its all-round capabilities, the eQ provides the perfect environment to bring all our HD production strands together to create the finished piece. eQ’s enormous speed means that it is the ideal system to meet the tight deadlines and stringent quality requirements of client-attended commercials post sessions.”

Centro has a long and highly successful history with Quantel systems, having owned at least one of every single post production system the company has produced. “We are now in the age of convergence,” adds Chu, “and it’s good to see that Quantel has yet again come up with systems that meet the demands and work-style of this new age.”

As well as its leading edge work in bringing HD post production to mainstream commercials work in the region, Centro has also established itself as one of the world’s leaders in the business of Digital Intermediate. The internationally successful movie Kung Fu Hustle was completed on Centro’s Quantel iQ DI system, and the company is currently completing DI on leading Chinese film director Chen Kaige’s new movie, The Promise.

About Centro Digital Pictures
Founded in 1987 by John Chu, Centro has grown to become one of Asia’s leading post production, animation and special effects studios. Centro has long been recognized for creative and technical achievements in advertising, broadcast idents and promotional films, having received top awards including Clio, Promax, International Monitor and New York Festival Awards. Recent highlights include: Hong Kong Film Awards – two Best Visual Effects awards, for Shaolin Soccer and Kung Fu Hustle; Golden Horse Award for Best Visual Effects -The Eye. John Chu himself received the 2002 Sing Tao Group "Leader of the Year Award 2002" in the Culture/ Entertainment Category, and also Bronze Bauhinia Star, a high honour conferred by the Chief Executive of the Hong Kong S.A.R.

About Quantel
Quantel is dedicated to creating new tools for the new digital age, covering everything from terrestrial and satellite television to broadband internet, DVD and d-cinema. Quantel systems combine industry-leading performance with total scalability in both hardware and software across post production, graphics, digital intermediate, news and sports production for multiple resolution, team-working environments.

This and all Quantel press information can be found at


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Related Keywords:Quantel, eQ, Centro, Centro Digital Pictures, editing, effects, color correction, HD commercials, Digital Intermediate,

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