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Celtra and Jumptap Partner to Deliver Rich Media Mobile as Formats; Making Them More Accessible to a Wide Range of Advertisers(March 23, 2011)
Cambridge, MA (PRWEB) March 23, 2011
Celtra Inc., the provider of the industry's first self-service platform for rich media advertising and analytics across mobile devices, today announced a partnership with Jumptap, the leader in targeted mobile advertising. The arrangement will enable Celtra to integrate their solutions within mobile ad buys initiated via the Jumptap Network.
As part of Jumptaps Rich Media offering, their clients will now have free access to Celtras AdCreator Platform, which allows rapid and cost efficient ad creation. This cross platform integration will provide advertisers with an easier solution to more advanced rich media ad formats and features.
Rich media is becoming an integral part of mobile ad campaigns as consumers embrace smartphones and tablet devices, said Paran Johar, CMO of Jumptap. Celtras innovative technology and unique self-service approach will make it easier for advertisers to create and monetize consumer engagement.
Celtra provides a self-service platform that allows agencies and publishers to create, traffic, optimize, and track rich media ads across iPad, iPhone, Android, and Blackberry devices.
The company has demonstrated innovation in the rich media ad market by allowing a single ad unit to be optimized across different mobile devices both in-app and mobile web. This partnership allows advertisers to benefit by combining rich media capabilities with the targeting and reach of Jumptap while allowing Jumptaps agency partners to create rich media campaigns on their own using Celtras self-service AdCreator platform.
We are very excited about extending the reach for ad formats to Jumptaps ad network, said Mihael Mikek, CEO of Celtra. We believe this partnership will allow advertisers, agencies, and publishers to test and leverage more engaging, better performing and more importantly dynamically assembled and optimized ads.
Celtras rich media ad formats are optimized in the Jumptap network so they can be targeted and optimized for both in-app and mobile web campaigns. Jumptap advertisers will benefit by the high performing Celtra ads, integrated A/B testing, and post click engagement analytics. Sample ad campaigns can be viewed at: http://www.celtra.com/gallery .
Jumptap is the leader in targeted mobile advertising. With an unmatched portfolio of technology patents, Jumptaps data-driven solutions deliver the highest ROI for advertisers, and the best yield for publishers, across multiple platforms. The company partners with digital and media agencies, publishers, wireless carriers and brand advertisers, to deliver an array of mobile advertising solutions. For more information, visit http://www.jumptap.com or follow us on twitter.com/jumptap .
Celtra provides a Web based self-service platform for creation, ad trafficking, tracking and optimization of rich media mobile display advertising ads. The solution allows publishers, ad networks and media agencies to easily create, distribute and measure rich media ads across all major OS platforms and numerous mobile devices. Celtra's AdCreator offers unmatched flexibility for creative campaign execution and best-in-class mobile ad formats. Celtra ads are certified to run on leading mobile ad networks, mediation platforms and some of the premium publishers including: Jumptap, AdMarvel, Amobee, Mojiva, Nexage, Smaato, Sympatico, Pandora and DoubleClick DART. Celtra ad formats run on over 600 publishers' mobile sites and applications. Additional information can be found at http://www.celtra.com or by following us on Twitter @CeltraMobile .
Read the full story at http://www.prweb.com/releases/2011/03/prweb5188654.htm.
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