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Cartera Commerce to Present at New Digital Economics Silicon Valley Executive Brainstorm & Innovation ForumCartera to Share Research on Impact of New Card-Linked Advertising on Local Merchants and Consumers (February 23, 2012)
LEXINGTON, MA -- (Marketwire) -- 02/23/12 -- Cartera Commerce, the leading provider of card-linked marketing solutions, today announced that Vice President of Marketing and Products Marc Caltabiano has been invited to present at the New Digital Economics SILICON VALLEY Executive Brainstorm & Innovation Forum. This year's event co-locates four inter-connected one-day brainstorms covering 'The Digital Economy 2.0', 'Digital Commerce 2.0', 'Digital Entertainment 2.0' and 'Digital Things 2.0'. The event is supported by the World Economic Forum and other leading organizations.
The event uses a uniquely interactive format -- called Mindshare -- to enable a specially-invited international group of 250 senior executives, entrepreneurs, academics and policy influencers from across the communications, media, retail, banking and technology sectors, to look more creatively at 'New Business Models and Growth Opportunities in a Hyper-Connected World'. Companies like Amex, AT&T, Cisco, Deutsche Telekom, Fox, Google, MasterCard, Microsoft, MIT, Sony, T-Mobile, Warner Bros. and others have already confirmed participation.
Who: Marc Caltabiano, Vice President of Marketing and Products, Cartera Commerce
What: Marc will share research revealing consumer and local merchant perspectives on in the fast-growing card-linked marketing sector.
When: March 27 - 28, 2012
Where: Marriott Hotel Union Square, San Francisco
About the New Digital Economics SILICON VALLEY
The New Digital Economics (Silicon Valley) International Executive Brainstorm & Innovation Forum 2012 co-locates four inter-connected one-day brainstorms covering 'The Digital Economy 2.0', 'Digital Commerce 2.0', 'Digital Entertainment 2.0' and 'Digital Things 2.0'. The event's interactive format -- called 'Mindshare' -- includes specially commissioned new market analysis, case studies and use cases to stimulate structured small group discussion on round-tables and panel debates supported by collaborative technology, brainstorming software and instant voting. The event is produced and facilitated by business model innovation firm STL Partners with the support of the World Economic Forum, Bain, Cisco, Ericsson and other leading organizations and institutions.
About Cartera Commerce
Cartera Commerce is the leading provider of card-linked marketing solutions that increase revenue and customer loyalty for merchants, banks, issuers and loyalty programs. For merchants, Cartera powers the industry's largest card-linked advertising network that targets shopping offers to more than 150 million loyal consumers and tracks in-store and online sales. For banks, issuers and loyalty programs, Cartera provides the industry's most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs that build consumer engagement, maximize card spend and create new revenue streams. Cartera's platform delivers card-linked offers via multiple digital marketing channels including Websites, online banking, email, mobile, social media and browser apps. Four of the five largest financial institutions, all five largest airlines and tens of thousands of merchant advertisers drive incremental revenue with Cartera's fully-managed, performance-based solutions. The company is headquartered in Lexington, MA and has significant operations in Atlanta, GA. For more information, visit www.cartera.com.
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