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Cartera Commerce CEO Tom Beecher to Present at MITX What's Next - E-Commerce SummitSession Will Reveal How Card-Linked Marketing Helps Retailers Drive Profitable Sales and Customer Loyalty (January 26, 2012)
LEXINGTON, MA -- (Marketwire) -- 01/26/12 -- Cartera Commerce, the leading provider of card-linked marketing solutions, today announced that President and CEO Tom Beecher will speak at the MITX What's Next - E-Commerce Summit on Friday, January 27 in Cambridge, MA. Beecher's session, "Card-Linked Marketing: Driving Sales Without Discounting," will reveal how retailers are turning to card-linked marketing to motivate "deal first" shoppers with sustainable rewards linked to the cards they use and the currencies they collect.
Who: Tom Beecher, CEO and President, Cartera Commerce
What: Card-Linked Marketing: Driving Sales Without Discounting
When: Friday, January 27, 10:50 - 11:20 AM
Where: Microsoft NERD Center in Cambridge
About the MITX eCommerce Summit
The MITX eCommerce Summit will be held January 27, 2012, bringing together expert practitioners and thought leaders to examine how to develop and keep customers. The Summit will cover the future of ecommerce and how technology innovation, business model evolution and creative marketing strategy are building loyal customers who convert the first time, buy more and keep coming back. For more information, visit http://blog.mitx.org/whats_next_e-commerce/. Follow the event on Twitter at hashtag #MITXECS.
About Cartera Commerce
Cartera Commerce is the leading provider of card-linked marketing solutions that increase revenue and customer loyalty for merchants, banks, issuers and loyalty programs. For merchants, Cartera powers the industry's largest card-linked advertising network that targets shopping offers to more than 150 million loyal consumers and tracks in-store and online sales. For banks, issuers and loyalty programs, Cartera provides the industry's most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs that build consumer engagement, maximize card spend and create new revenue streams. Cartera's platform delivers card-linked offers via multiple digital marketing channels including Websites, online banking, email, mobile, social media and browser apps. Four of the five largest financial institutions, all five largest airlines and tens of thousands of merchant advertisers drive incremental revenue with Cartera's fully-managed, performance-based solutions. The company is headquartered in Lexington, MA and has significant operations in Atlanta, GA. For more information, visit www.cartera.com.
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