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Canpages Inc. Creates New Technology Company, ImmersiFind Inc., to License Its Award Winning Local Online Search Platforms(October 24, 2008)
VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 10/24/08 -- Canpages Inc., Canada's largest independent local search firm and directory publisher, announced today that it has created a new technology division, ImmersiFind(TM) to license its award winning online and mobile local search platforms to print and web media companies around the world.
ImmersiFind(TM) offers the most powerful and intuitive local search options available to consumers, making it an easy and powerful way to find local businesses and services as well as individuals. The platform is based on three underlying experiences: Search, Select & Share, with award winning product features in each of these experiences. They include:
- Search: Powerful search options including searching via rich mapping views, advanced keywords, neighborhoods of interest as well as by proximity to preselected locations. Hyper local mini-browsers make search refinements only a click away. Other mobile search tools are also available, including SMS, WAP, Blackberry and iPhone search applications.
- Select: Rich and relevant local content, which sets the ImmersiFind(TM) platform apart from other search engines, including the ability to seamlessly upload photos, videos and other immersive media.
- Share: Sophisticated text messaging, e-mail forwarding, and Facebook social media referral widgets make sharing the search results a snap.
The addition of local search enhancements, including weather forecasts, local news and local traffic maps enhance the user experience, making it unique in the North American directory marketplace.
Innovation is the driving force behind the platform and ImmersiFind(TM) is set to unveil three new voice enabled directory platforms. Each will provide instant added value to the independent publisher community. Available shortly will be the ImmersiFind(TM) free directory assistance (411) voice directory platform, the ImmersiFind(TM) voice activated iPhone directory platform, and the ImmersiFind(TM) voice activated BlackBerry platform. All three platforms offer leading edge technology and are designed to facilitate the publisher's entry into the multi-platform world.
"In our business, it's all about local search and making sure the user experience is as easy as possible," said Olivier Vincent, President and CEO of ImmersiFind(TM). "We are ensuring that all of our efforts in developing these multiple platforms are spent in enabling our publisher clients to deliver their rich advertising content across many distribution points, reaching out to new demographics that may not be typical print directory users. Today's publishers need to embrace concepts like SMS/Text Search and smartphones, and leverage the powerful technologies that exist today in order to ensure that their business continues to grow.
Publishers currently using the ImmersiFind(TM) platform - Canpages in Canada and Phone Directories Company in the US, are enjoying record online revenues and have been recognized as ADP Gold Book Publisher of the Year in each of the last two years. We look forward to sharing these results with our fellow publishers around the world."
ImmersiFind(TM) is a technology company launched by Canpages Inc. & owned by HM Capital Partners of Dallas Texas. The founders of ImmersiFind(TM) have more than 150 years experience within the directory business and have been pioneers in the local search platform development. The company is based in Vancouver, British Columbia, Canada.
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