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Canon XL2 DV Camcorder Debuts in New YorkCompany calls new camcorder its "last SD camera in this type of configuration"
|(Click image for enlargement) Canon's new XL2 DV camcorder|
With its new XL2 camcorder ($4999, available in August), Canon answers the requests of many of its loyal shooters, bringing 24p, 30p and 60i frame rates to XL users, along with a choice of a 4:3 or 16:9 aspect ratio and improved 680,000-pixel progressive scan CCDs. With those three CCDs, the camcorder records at 962 x 480 pixels in its 16:9 mode, and the usual 720 x 480 pixels in 4:3 mode.
The new interchangeable lens, with its 20x optical zoom, is included in that $5K price, with Canon saying a lensless XL2 will be available "later this year" for $3999. This newest optically-stabilized lens from Canon gives shooters a f/1.6 to f/3.5 aperture with a long zoom capability that's thus far unmatched in this price category. In its 4:3 aspect ratio setting, the 20x range offers the 35mm equivalent of 51.8mm to 1036mm, while in 16:9 mode, the range is 42.2mm to 844mm (35mm equivalent). For more about the specifics of the camcorder, see Canon's press release here on Digital Media Net.
While clearly impressed with the new camcorder's introduction and all the new features and controllability injected into the new XL2, reporters wondered why this new offering wasn't a high-definition model, adhering to the HDV standard that Canon itself helped to determine. Said Michael Zorich, Marketing Director, Canon Photographic Products Group, "I do want to go on record as saying that Canon supports HDV. We're a member of the consortium that worked on these specifications for the format, so it is our plan to come to the market with a HDV product in the future. I don't have a timeline on that yet. However, what we think we've got with the XL2 is the very best SD [standard definition] camera that's available on the market today for $5000."
Zorich said he knows users are anticipating HDV offerings from all the camcorder manufacturers. "We're aware that HDV is certainly the buzz word, because companies like Sony and JVC have made announcements of their plans to bring three-chip cameras to the market with the HDV format," Zorich told Digital Media Net. He also hinted that the company is working on a new HDV camcorder, admitting that this XL2 is the last SD model Canon will introduce to this market space. "I'm very comfortable agreeing that this will in fact will be the last SD camera that Canon does bring to the market in this type of configuration. Really, our objective is to make sure that we can bring this kind of advanced image control and the open architecture concept into every product that we make moving forward at a price point that's affordable." Zorich mentioned that a number of pieces have to fall into place before Canon is ready to roll out its HD camcorder for this market space, while reassuring current Canon XL users that their investment won't soon be obsolete. "When we consider the fact that moving to HD, which has its own different set of specifications than SD, we have to consider the fact that the lenses have to be different, but we don't want to abandon the investment that the XL1 owners have made in the XL series lenses. So we've got to be very strategic in how we plan out the design of the product, and making sure that it's going to be compatible so that nobody has to feel that the investment that they've made in a Canon product is obsolete."
|Here's the XL2 compared to the XL1S -- the two share roughly the same form factor.|
In the New York presentation, Canon's Senior Vice President and General Manager Yukaki Hashimoto told the group of reporters and analysts that Canon will introduce an HD camcorder only when the time is right and the business model makes sense. He asked the audience to recall the days before Canon announced the initial XL1, finally making its debut almost two years after Panasonic and Sony had announced their first 3-CCD digital camcorders. Said Hashimoto, "Everyone asked me, 'When is Canon going announce a 3-CCD camcorder?' Today, I get a different kind of question, 'When is Canon going to announce a 3-CCD HD or HDV camcorder?' My answer remains the same today as it was back in 1997: Canon announces new camcorders in a timely manner -- when we believe there is a strong business model to support the technology, a business model that is based on market needs and merits." Hashimoto said a new HD camcorder wouldn't be a practical tool for today's videographers and filmmakers. "Surely, we could announce a new concept product, which would be entertaining but not very practical for serious image makers who need new, truly useful tools that they can integrate into their existing post-production systems now," Hashimoto said.
Related Keywords:Canon, DV camcorder, Canon XL2, XL1, XL1S, high-end consumer camcorders, standard-definition, image acquisition