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Canadians Revolutionize Halloween By Sharing Stories and Playing Dress-Up

Literacy and Eco-Family Projects Set To Launch This Fall Turn Little Goblins & Ghouls Green (April 19, 2012)

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 04/19/12 --

Editor's Note: There are two photos associated with this release.

Two national initiatives set to revolutionize how Canadians celebrate Halloween are turning kids and families from Halifax to Victoria a healthier shade of green.

B.C.'s Our Big Earth Media Co. in collaboration with businesses and organizations across the country is bringing Books For Treats(TM) and National Costume Swap Day(TM) to Canada this fall. Both online and on the street in our communities they will bring people together to lend a hand in caring for the planet and champion children's imaginations.

These initiatives, which will roll out as sister projects, have an enthusiastic following in the U.S. Now, Our Big Earth sets the stage for Canada as they blossom into a movement of storytelling and creativity in which corporate citizenship, organizational advocacy and community engagement bring kids, families and neighbours together in celebration of Canadiana.

"These projects are adaptive, charming, engaging and fun," said Robin Rivers, OBE's Sr. Partner and national project lead. "The opportunity to bring them to Canada and foster a youth culture around reading, reusing and creativity means the opportunity to help build stronger, healthier kids and families."

Rivers and her team of entertainment, publishing and marketing industry professionals from across Canada combine their collective skills, passion for literacy, arts and children's health to produce these events that have been licensed to Our Big Earth Media Co.

About Books For Treats(TM) Canada: Books For Treats Canada brings communities across the country together to champion children's imaginations through the simple act of giving out books as an alternative to candy on Halloween. From showcase literary events to book giveaways at local libraries and at the doors of neighbours in towns all across Canada, celebrate our stories. Learn more at

About National Costume Swap Day(TM) Canada: National Costume Swap Day Canada provides a central meeting point where communities from across Canada can begin greening their Halloween by hosting costume swaps at their local community centres, halls, churches, schools and other public places. NCSDC gives you all of the tools. You get to celebrate the season as a part of an international movement. Learn more at

About Our Big Earth Media Co.: Our Big Earth Media Co. is a full-service media company, overseeing the development of unique, original events and initiatives throughout Canada while also publishing one of Western Canada's leading online magazines for families. OBE fosters community through creating meaningful connections between parents, professionals, businesses and organizations that add to our quality of life as Canadians. Learn more at

To view the photos associated with this release, please visit the following links:

Our Big Earth Media Co.
Robin Rivers
(250) 702-5404
SKYPE: ourbigearthmediaco

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