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Campaigner® Provides Prep Course on Back to School Marketing

Email marketing service offers tips on how to get an A+ on your Fall promotions (August 17, 2011)
DMN Newswire--2011-8-17--

The school bell is about to welcome back this years class, but while students enjoy the last days of summer, their parents are hurrying to find the best deals on school supplies. To gain a bigger share of the National Retail Federations projected $68.8 billion to be spent this back-to-school season, Campaigner®, an email marketing service provider brand from technology leader j2 Global Communications, Inc. (NASDAQ: JCOM) that empowers companies to better attract and retain business through creative email marketing campaigns, offers the following refresher course:

Let history be your guide If you have demographics within your email list, use them to target your campaigns. Experience shows that shoppers with young kids are looking for crayons and lunchboxes, while teens want clothes and college students need laptops. Campaigner® can segment your list by historic buying patterns to match your subject line and product links to what the consumer is looking to buy. If you dont have this data already, start gathering it this year so you can target better next year.

Divide the high from the low With Campaigner, retailers can segment their customer lists based on typical order size. This can help you create targeted emails for low spenders, average spenders, and high spenders. Use these sub-lists to personalize offers for each group with the right incentives to entice them to fill their carts a bit fuller this year.

Dont forget your geography If youre near a college campus, sort your list by state or zip code to identify your customers that are from out of the area. Campaigners segmenting feature can target these students with ?move in specials for dorm room essentials and their parents for hotels and restaurants.

You best earn extra credit By using Campaigner to identify your most loyal customers, you can personalize campaigns to keep them up-to-date on your latest deals and offers. They will appreciate special treatment that lets them know how much you value their business. For example, you can include a loyalty promotion, like free shipping, or advance notice of your next sale. 

To make the process easier, Campaigner recently introduced the Smart Email Builder.  The unique email marketing tool offers a fail-safe way for anyone to develop professional-looking email promotions and newsletters that can help small businesses increase sales and raise visibility.  A Smart Email Builder tutorial can be found on YouTube. To learn more about Campaigner, visit

j2 Global provides cloud services for business in six categories: eFax® (online fax); eVoice® (virtual voice services); FuseMail® (email); Campaigner® (email marketing); KeepItSafe (online backup); and Onebox® (unified communications). For more information on j2 Globals cloud services brands, visit

About Campaigner 

Campaigner email marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting with their customers quickly, simply and affordably. Features include professional email campaign creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is a brand and registered trademark of j2 Global Communications, Inc. (NASDAQ:JCOM) or its affiliates. Learn more and visit Campaigner at

About j2 Global Communications 

Founded in 1995, j2 Global Communications, Inc. provides outsourced, value-added messaging and communications services to individuals and businesses around the world. With offices in eight cities worldwide, j2 Global's network spans more than 4,600 cities in 49 countries on six continents. The Company's websites appear in numerous languages, including Dutch, French, German, Spanish, English and more. Payments are accepted in currencies that include the U.S. Dollar, British Pound, Canadian Dollar, Japanese Yen, Euro, Hong Kong Dollar and more. j2 Global provides live sales and customer service support in multiple languages, including English, Spanish, Dutch, German, French, Cantonese and more. j2 Global markets its services principally under the brands eFax®, MyFax®, eFax Corporate®, Onebox®, eVoice®, Campaigner®, Electric Mail®, and KeepItSafe. As of December 31, 2010, j2 Global had achieved 15 consecutive fiscal years of revenue growth. For more information about j2 Global, please visit

Press Contact

Cheryl Renton

Public Relations Specialist

Twitter: @CampaignerEmail

Facebook: Campaigneremail

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Related Keywords:Campaigner, email, marketing, j2 Global, Back to School, retail, shopping, emails, Smart Builder

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