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CallidusCloud Sponsors Forrester's Technology Sales Enablement Forum 2012

(March 16, 2012)

PLEASANTON, CA -- (Marketwire) -- 03/16/12 -- Callidus Software Inc. (NASDAQ: CALD), the leader in sales effectiveness and cloud computing, announced today that it is a sponsor at Forrester's Technology Sales Enablement Forum 2012. The event will be held March 19-20, 2012 at The Palace Hotel in San Francisco, California, and will bring together top sales leaders to discuss techniques and tools to better align sales execution with corporate strategy.

"The Forrester Sales Enablement Forum is a great venue for today's sales leaders to learn about how they can achieve their sales growth targets by investing in the day to day effectiveness of their organization," said Lorna Heynike, Senior Vice President, Marketing, CallidusCloud™. "Many organizations now understand that investing in social and mobile solutions that drive sales productivity can deliver a higher return than simply adding more headcount. CallidusCloud solutions drive immediate sales productivity gains through cloud and mobile peer-to-peer and prospect-based collaboration, guided selling, and CPQ. At the same time, these solutions deliver a superior customer experience, further increasing the return on investment through faster and better selling. We look forward to showcasing our Sales Effectiveness Cloud at this forum and adding value to the discourse."

CallidusCloud is located at booth #105. At its booth, CallidusCloud will showcase its Sales Effectiveness solution suite that includes CPQ, Sales Portal, and Sales Coach. This SaaS-based suite is designed to:

  • Increase sales productivity and foster collaboration by delivering a single source of sales truth through its cloud and mobile sales portal
  • Increase win rates and improve quota attainment through collaborative selling and real-time sales guidance
  • Increase deal sizes and customer satisfaction with rapid, accurate configuration, pricing and quoting (CPQ)

CallidusCloud delivers a comprehensive SaaS suite designed to help businesses drive more effective sales at each stage of the talent lifecycle, from making the right sales hire, to making it easier to sell, to motivating sales execution with targeted incentives and rewards, to building a knowledge-based work culture with high frequency coaching and development. The CallidusCloud platform is an award-winning, multi-tenant SaaS infrastructure that includes the Hiring Cloud, the Sales Enablement Cloud, the Sales Performance Cloud, the Learning Cloud, and a best-in-class SaaS Reporting & Analytics platform.

Join the Sales Revolution and experience CallidusCloud first-hand at our annual user conference: C3 2012. Click here to learn more.

About Callidus Software
Callidus Software Inc. (NASDAQ: CALD) is the market and technology leader in sales effectiveness and cloud computing. Our customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. CallidusCloud's award-winning multi-tenant SaaS applications set the standard for performance management of a company's sales force and channel partners. Over 2.5 million users rely on our solutions to power their performance. For more information, please visit

©2012. Callidus Software Inc. All rights reserved. Callidus, Callidus Software, the Callidus Software logo, CallidusCloud, the CallidusCloud logo, TrueComp Manager, ActekSoft, ACom3, ForceLogix, Salesforce Assessments, iCentera, Webcom, Litmos, the Litmos logo, LeadFormix and Rapid Intake are trademarks, service marks, or registered trademarks of Callidus Software Inc. and its affiliates in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

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