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Callcredit and miiCard Announce Strategic Partnership

(January 08, 2012)

LEEDS, UNITED KINGDOM -- (Marketwire) -- 01/09/12 -- Callcredit and miiCard announce a strategic relationship to provide the UK's first true consumer focused identity verification service, combining robust credit bureau verification checks and strong impersonation protection which will change the way financial products are sold on-line.

The need to validate and verify identity without causing unnecessary intrusion on genuine customers is becoming ever more vital in the way we conduct business. Combining the need to meet regulatory requirements, reduce operational costs and stop fraud whilst providing a good customer experience is key to the success of many businesses trading on-line.

The combined capability of Callcredit's award winning data based electronic verification solutions combined with miiCard's anti-impersonation technology will provide an unrivalled level of protection and convenience for consumers and companies wanting to do business with each other.

Blending the identity validation and authentication services of miiCard with the consumer data and identity verification services of Callcredit will create a new kind of online identity service that not only provides convenience for the consumer but cost savings, fraud protection and increased conversions for in the industry.


James Varga, Chief Executive of miiCard commented "In a digital economy where there is a 70% to 90% drop out rate when selling financial products online as soon as the process goes offline, removing the drivers' licence, passport and utility bill checks is critical. Creating this level of trust online will not only change the face of financial services but anywhere you need to know who you're dealing with."

Graham Lund, Managing Director of Callcredit commented "Callcredit is already a recognised leader in provision of identity verification and fraud prevention solutions. We have been working closely with miiCard to solve the problem of paperless straight through processing without compromising compliance with regulations, fraud rates and customer journey. The combined service provides a new consumer focused solution to address the problem by combining latest cutting edge technology with the widest range of robust data sources. Today represents a shift in the way consumers and companies will view identity verification in the future."

miiCard (My Internet Identity Card) is launching an on-line identity verification service that allows you to prove 'you are who you say you are' for the first time purely online, creating a level of trust like that of drivers licence or passport. miiCard is a user-centric service that puts consumers in control of their online identity while creating trust purely online between consumers and vendors.

Callcredit offers a range of innovative solutions across customer acquisition, management, verification, fraud prevention and collections across a variety of sectors, providing businesses with greater confidence and protection against fraud risk. Callcredit are experts in consumer data management and trusted with delivering solutions for businesses across a wide range of sectors including financial services, retail, utilities, public sector, telecoms, insurance and many more. We focus on developing innovative products and services to help businesses like yours make smarter, more informed decisions throughout the customer lifecycle.

About Callcredit Information Group - www.callcredit.co.uk

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debt recovery and tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

About MiiCard - www.miicard.com

miiCard's digital passport allows a consumer to prove that "I am who I say I am" purely online and in real-time, to an Anti-Money Laundering standard, without the need for a physical ID check. Owned and managed by the individual, miiCard allows the consumer to track, monitor and thus take control of their online identity. For businesses selling online to consumers, miiCard improves conversion rates, cuts operational cost and fights internet fraud.

The inability easily to authenticate a user's identity online has long been a significant problem. Between 70% and 90% of all online financial transactions are terminated when the customer is required to provide physical proof of identity so it is imperative that businesses find a solution.

miiCard has a strategic partnership with Yodlee and will be built on the Yodlee 10(TM) personal finance platform, the first patented, customizable, web platform for financial services. Yodlee is the leading provider of secure, personalised online and mobile PFM services, powering more than 85% of online PFM users at leading bank and portal sites worldwide.

By creating trust in an environment characterised by anonymity and transient identities, miiCard will open up opportunities for business online and put internet users back in control of their personal information.

miiCard currently supports North America, United Kingdom, South Africa, India, Australia and New Zealand.

Contacts:
Callcredit Information Group
Duncan Bowker
PR Manager
0113 388 4300 or Mobile: 07557 263 660
duncan.bowker@callcreditgroup.com


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