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CTV Installs SMART Board For Live Election Analysis

Touch-sensitive screen to show interactive graphs, tables and data (June 25, 2004)

SMART Technologies Inc. announces the installation of an In-Wall Rear Projection SMART Board 1910 interactive whiteboard at CTV's studio in Toronto for use in the live election analysis to be broadcast nationwide on the evening of June 28. Sandie Rinaldo from the CTV news team and Darrell Bricker, president, public affairs, of marketing research firm IPSOS-Reid, will simply touch the large interactive screen to bring up graphs, tables and other data to exemplify such subjects as popular votes and vote shifts in Canada's federal election. The analysis will be broadcast every 30 minutes, starting at 6:30 p.m. (EST).

Early in 2004, CTV began searching for a large interactive display that could be used to add dynamic visual appeal to its analysis of the federal election results. It identified the 84" (210-cm) In-Wall Rear Projection SMART Board 1910 interactive whiteboard as ideal because of its size and ease of use. In addition to using this SMART product to cover the election, CTV has used SMART Board interactive whiteboards for analysis during the war in Iraq, and TSN has used them for analyzing a variety of sporting events.

"The SMART Board interactive whiteboard lets us take complex data and explain it easily, piece by piece, by simply touching the screen to bring up desired information and highlighting various elements using digital ink," says Tom Haberstroh, vice president, news, at CTV. "It is easy to get our anchors quickly up the learning curve with the intuitive touch control provided by the interactive whiteboard."

"CTV is leading the way in its use of technology to create an engaging experience for its viewers," says Nancy Knowlton, SMART's president and co-CEO. "Its use of the SMART Board interactive whiteboard is yet another example of the channel's innovative application of technology and the suitability of SMART products for this high-profile, demanding environment."

About In-Wall Rear Projection SMART Board interactive whiteboards
The In-Wall Rear Projection SMART Board interactive whiteboard offers rich interactive whiteboard functionality with the shadow-free benefits of a rear-projection display. It transforms any space into a professional, interactive work environment and requires very little clearance behind the wall. Users can access any computer application or multimedia platform, including the Internet and CD-ROMs, by touching the large interactive screen. With SMART Board software, users can write over applications in digital ink and then edit, save, print or post their notes to a website for future reference. SMART Board interactive whiteboards are used in classrooms, briefing rooms and boardrooms around the world, enabling people to collaborate effectively, whether they are in the same room or in a distant location. Feature-rich software and intuitive functionality make the SMART Board interactive whiteboard the number one choice of educators, presenters and trainers in more than 65 countries.

SMART Technologies Inc. is both the industry pioneer and global market leader in easy-to-use interactive whiteboards and other group collaboration tools. SMART products include the family of award-winning SMART Board interactive whiteboards, as well as interactive lecterns, multimedia furniture and software. Using SMART products, groups can access and share the information they need to meet, teach, train and present. SMART has been issued and maintains a broad portfolio of patents with numerous U.S., Canadian and other foreign patents pending. SMART customers include NASA, Texas Instruments, BMW, Toyota Motors, DaimlerChrysler, Boeing, Lucent Technologies, NTT, the Los Angeles Lakers, Novartis, the U.S. Joint Chiefs of Staff, Accenture, Procter & Gamble, British Telecom, Disney Imagineering, Harvard University, the BBC, CNN and New York Network.

SMART is a private company founded in 1987. Employing more than 500 people, SMART is headquartered in Calgary, Alberta, Canada, with assembly facilities in Ottawa and Calgary, and offices in Bonn, Tokyo, New York City and Washington, DC. In 1992, SMART formed a strategic alliance with Intel(R) Corporation that resulted in joint product development and marketing efforts, and Intel's equity ownership in SMART. SMART products are sold through dealers across North America and distributors worldwide. For more information, visit


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Related Keywords:SMART Technologies, SMART Board 1910, interactive whiteboard, CTV, In-Wall Rear Projection SMART Board 1910, Tom Haberstroh, Nancy Knowlton,

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