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CTC Media Launches an iPad Application and an Updated iPhone Application for CTC Channel(November 23, 2011)
MOSCOW, Nov. 23, 2011 (GLOBE NEWSWIRE) -- CTC Media, Inc. ("CTC Media" or the "Company") (Nasdaq:CTCM), Russia's leading independent media company, today announced the launch of a CTC Channel application uniquely designed for the iPad as well as an updated version of its iPhone application in conjunction with Videomore social television network (www.videomore.ru). The iPad application mirrors all the new functionality now available on the iPhone application, and provides users with access to the most popular CTC content available on the "Videomore" media player.
In addition to the standard search, video and TV program viewing functions, and the ability to switch between the "Most Popular Content", "Series", "Shows" and "Programs" sections, users also have access to:
Over 1,000 hours of content;
Program reminders – users can set reminders, which will be sent to their mobile phone 15 minutes prior to the start of their favorite shows on-air;
An improved live check-in function – users can now share information about what they watch with their friends.
The application also contains a merchandising section where users can purchase goods branded with their favorite CTC characters and series.
Viacheslav Murugov, Chief Content Officer of CTC Media, Head of the CTC Channel: "We did not try to compete with the Internet when everyone was saying that it was going to lead to the end of the television. Instead, we have found ways of embracing it and we are very pleased with the results we are seeing. Being able to watch your favorite TV show on a Smartphone or iPad almost everywhere as a result of the spread of mobile Internet networks is great. It basically means that you always have access to your television set. It goes without saying that we will continue developing our new media products. Our iPhone and iPad applications are only the first but nevertheless very important steps towards achieving our new media goals."
Anna-Maria Treneva, Chief New Media Officer of CTC Media: "The number of people who install our application on their iPhones has doubled in the last three months, and we believe that the app's popularity and demand will continue to grow with the release of the latest version. Furthermore, the new app contains premium content that can be bought through iTunes from directly within the app. We are planning a number of improvements to the application to make it even more functional and user-friendly. In particular, we plan to refine the interface and its layout in the near future and enable notifications to be sent when new programming is available to view."
About CTC Media, Inc.
CTC Media is a leading independent media company in Russia, with operations throughout Russia and elsewhere in the CIS. It operates three free-to-air television networks in Russia - CTC, Domashny and DTV (operating under the Peretz brand since October 2011) - as well as Channel 31 in Kazakhstan and a TV company in Moldova, with a combined potential audience of over 150 million people. The international pay-TV version of the CTC channel is available in North America, Israel and Germany. CTC Media also has its own TV content production capabilities through its subsidiary Story First Production. The Company's common stock is traded on the NASDAQ Global Select Market under the symbol "CTCM". For more information on CTC Media, please visit www.ctcmedia.ru.
The CTC Media, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9587
Caution Concerning Forward Looking Statements
Certain statements in this press release that are not based on historical information are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, among others, statements regarding increase in the amount of users of our iPhone applications, our anticipations of growth of popularity and demand for our applications, our plans to improve our applications as well as our plans to refine applications' interface and etc. These statements reflect the Company's current expectations concerning future results and events. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of CTC Media to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
The potential risks and uncertainties that could cause actual future results to differ from those expressed by forward-looking statements include, among others, the implementation of the Company's own internal sales house structure; depreciation of the value of the Russian ruble compared to the US dollar; changes in the size of the Russian television advertising market; the Company's ability to deliver audience share, particularly in primetime, to its advertisers; free-to-air television remaining a significant advertising forum in Russia; and restrictions on foreign involvement in the Russian television business. These and other risks are described in the "Risk Factors" section of CTC Media's 2010 annual report on Form 10-K filed with the SEC on March 1, 2011 and quarterly report for the first quarter 2011 on Form 10Q filed with the SEC on May 5, 2011.
Other unknown or unpredictable factors could have material adverse effects on CTC Media's future results, performance or achievements. In light of these risks, uncertainties, assumptions and factors, the forward-looking events discussed herein may not occur. You are cautioned not to place undue reliance on these forward-looking statements. CTC Media does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.
CONTACT: For further information, please visit www.ctcmedia.ru
CTC Media, Inc.
+ 7 495 783 3650
or Irina Klimova
+7 495 981 0740
+7 495 785 6347, ext. 1210
or Anna Zvereva
+7 495 785 63 47, ext. 1212,
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