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CSM Buys Additional Kodak Digital Cinema System

Kodak and Cinema Screen Media bring digital pre-show to Harkins Theatres (October 13, 2004)

Eastman Kodak Company, Harkins Theatres, and Cinema Screen Media (CSM) announced today that CSM, the world's largest, independent provider of digital pre-show presentations, has made an additional purchase of more than 200 Kodak Digital Cinema systems. The company will use the systems to present the CSM digital pre-show entertainment program to audiences in the growing network of Harkins Theatres.

Key to the Kodak sale is CSM's new multi-year agreement with Harkins Theatres, giving CSM the exclusive right to provide a revolutionary digital pre-show program on all 289 Harkins screens, circuit-wide. The program is designed to be both entertaining and informative for Harkins' guests.

Harkins makes the third major chain with an exclusive partnership with CSM and Kodak. All Century and CinéArts theatres also are being equipped with Kodak digital pre-show systems.

"This year is the seventy-first anniversary of the Harkins brand and we think this is a great way to celebrate and to show audiences they're committed to the future," said Don Vassel, CEO of Cinema Screen Media. "They're known for so many innovations in the cinema, so digital pre-show fits in well with what movie-goers have come to expect of them. And because of our custom design capabilities and our partnership with Kodak, we are able to provide a unique program that complements the Harkins experience."

"This continues Harkins' tradition of always using the best technology in the most effective way to entertain audiences," said Tim Spain, Vice President for Harkins. "For our guests, their experience begins long before the movie starts and so everything we do and the way we do it - needs to contribute fully and uniquely to that. We like the fact that the Kodak system can deliver advertising to our cinema screens, and also to our lobby monitors, to create a coordinated and engaging experience."

"Harkins is a company that really does its homework," said Drena Rogers, Strategic Accounts Director for Kodak Digital Cinema, "They understand where the industry is going; they have a clear vision for the future; and they know what works best with their brand. They have very high standards that fit well with our philosophy and approach to the business. We're really proud to be working with them."

Since November 2003, Cinema Screen Media has purchased more than 1,300 Kodak digital cinema pre-show systems. They are currently being installed by Kodak and used by CSM to provide a market-leading digital pre-show entertainment program in the Arizona, California, Colorado, Illinois, Oklahoma, Oregon, and South Carolina markets.

As part of the agreement, Kodak is providing CSM with all service and support necessary to prepare and deliver pre-show content to Harkins Theatres. When installation is complete, Kodak-prepared and delivered pre-show content will be seen by more than 1.5 million Harkins' movie-goers each month.

The CSM-produced pre-show offers a unique mix of marketing messages and entertainment. But Don Vassel's vision extends far beyond today's pre-show.

"We're building a digital entertainment network," Vassel said. "It's used primarily for advertising, but it can also support alternative programming and special events. Our network brings new capability to our exhibitor-partners, but it also enables us to offer advertisers a broader reach, a more entertaining context for their messages, and an ability to target exactly those audience demographics they need to reach in a very efficient and measurable way."

"Kodak provides the systems and services CSM needs," Rogers added, "so they can concentrate on serving their clients and creating a differentiated pre-show. And, through Kodak relationships with the studios and our other industry connections, we can help CSM obtain unique movie-related entertainment that only they can bring to the cinema screen."

"We like the CSM solution," said Spain, "because they're flexible enough to create different shows for our different locations and to deliver great-looking images to every screen from our smaller houses to our large 600-seat 'Cine Capri' auditoriums where we offer a spectacular experience. And their concept has the capability to evolve to include new elements and new ways of presenting entertainment."

Since CSM first enabled their pre-show customers to 'go digital' almost a year ago, they've continued to build more entertainment into their shows, including several music videos and other features that have premiered on CSM-partners' screens.

Over the past year, Kodak has introduced five major software releases, adding new features, capabilities, and efficiencies for CSM and their exhibitor partners and more enjoyment for movie audiences.

Harkins continues on their growth curve, most recently opening a new 16-plex theatre in the mid-west, designed to set the standard for movie-goers in Oklahoma.

"At Kodak, we are absolutely in sync with the vision that Harkins and CSM have of the future," said Rogers. "This is a long-term partnership that just makes so much sense for everyone, because it enables us to each do what we do best and together, to deliver the highly-valued Harkins entertainment experience."

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Related Keywords:Eastman Kodak Company, Harkins Theatres, Cinema Screen Media, CSM, digital pre-show, Digital Cinema, Don Vassel, Tim Spain, Drena Rogers,

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