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CPC Strategy Releases Q3 2011 Study on the Top 10 Comparison Shopping EnginesStudy Helps Online Retailers Navigate Through the Comparison Shopping Industry (October 20, 2011)
SAN DIEGO, CA -- (Marketwire) -- 10/20/11 -- Today CPC Strategy (www.cpcstrategy.com) released a study that measures the Top Ten Comparison Shopping Engines online for Q3 2011. The study aims to help online retailers decide which comparison shopping engines are the best fit for their business.
"Figuring out which comparison shopping engines (CSEs) merchants should work with can be confusing," said Rick Backus, CPC Strategy CEO. "This is part of the reason why the average online retailer misses out on 30% or more of their store's total potential revenue from the CSEs."
CPC Strategy's Top Ten Comparison Shopping Engine Rankings helps online retailers find out:
- The best shopping engines for their website
- The best shopping engines for their ROI goals
- The best shopping engines to expand into
The study is broken down into two parts. The general comparison shopping engine rankings showcase the best CSEs during the third quarter of 2011 based on key performance metrics.
There is also a category-specific breakdown of the best CSEs for four major online retail categories -- sporting goods, apparel, electronics, and home & garden.
For details and methodology please follow the links below:
About CPC Strategy
CPC Strategy (www.cpcstrategy.com) is a full-service Comparison Shopping management agency for eCommerce merchants. We regularly conduct studies and tests to improve the efficiency of our clients' marketing dollars. You can find some of our tricks and tips on our comparison shopping blog.
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