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COMDEX Attendees Rank in Top 10 With Buying PowerExhibit Surveys? report reveals attendees are highly qualified (June 17, 2004)
MediaLive International, Inc. announced today that COMDEX ranked among the top ten events with the highest attendee buying power in a report issued by Exhibit Surveys, Inc., one of the country's leading research firms dedicated to providing market intelligence and measurement for the exposition and event marketing industry.
The report, released in May of this year, compiled data from 48 shows in varying industries, provides statistical data on attendee quality, event activity and purchasing power. The accolade confirms that COMDEX 2003 attendees were highly qualified and prepared to make purchasing decisions for their companies, as outlined below.
-- COMDEX ranked second among shows with the highest booth-traffic density at 7.4. This refers to the number of attendees occupying every 100 square feet of exhibit space.
-- COMDEX ranked fourth among shows with the highest total buying plans at 75 percent. This refers to the percentage of attendees planning a purchase within twelve months of the show.
-- COMDEX ranked seventh among shows with the highest net buying influence, at 92 percent. This refers to the percentage of attendees who specify, recommend or have final say in purchasing decisions.
"We are incredibly excited to have achieved these results from such a highly respected market resource as Exhibit Surveys," said Eric Faurot, vice president and general manager of COMDEX. "The report verifies that we delivered on our promise to increase the quality of the event and to produce a higher return on investment for both buyers and sellers."
"Our research and survey reports serve as tools to help companies measure the value of their exhibition investments," said Ian Sequeira, vice president of Exhibit Surveys, Inc. "In the case of COMDEX, the report results show that companies seeking a high density of active IT buyers got what they wanted."
By pre-qualifying all attendees and adding programs catering to buyer needs, COMDEX attracted more purchasing agents and decision-makers to the event. These "active buyers" were able to interact with exhibitors, see real-world, collaborative product and solution demonstrations, and gain the acumen needed to make informed purchasing decisions.
Based on buyer feedback, the COMDEX team created seven buyer-centric topical themes that shaped the event architecture and were integrated throughout the event. The themes included: Wireless and Mobility, Security, Linux and Open Source, The Digital Enterprise, The Windows Platform, Web Services, and On Demand Computing, each representing a growing sector of the technology industry.
In addition, COMDEX enforced an attendee qualification process, ensuring that participants support the business side of the IT industry. A post-show, independent audit was conducted by BPA Worldwide to authenticate attendee numbers and to provide additional demographic data helpful to marketers planning for future events.
About the report
The report is based on the results of attendee surveys conducted by Exhibit Surveys, Inc. for 48 separate shows held in 2003. Each survey was administered by mail or e-mail shortly after each show. For each survey, a systematic probability sample of about 1,000 to 7,500 attendees was taken from the registration list at the close of the show. In most cases, exhibit personnel were excluded from the sample. The survey group was sent a detailed questionnaire, a personal cover letter and an incentive for completing the survey, ranging from a $1 bill to a chance to win a cash prize. A per-show response rate of 10 percent to 30 percent was typically obtained. For further information about the report, go to: www.exhibitsurveys.com.
Part of the MediaLive International, Inc. family of global brands, COMDEX hosts educational forums, events and conferences that focus on the technology areas most critical to today's IT buyer. COMDEX fosters ongoing collaboration, communication and commerce for the $915 billion IT market by connecting IT vendors with decision makers in Global 2000 companies. Upcoming regional events include COMDEX Korea 2004, August 16-19, in Seoul; COMDEX Brazil 2004, August 17-20, Sao Paulo; COMDEX Greece 2004, November 2-4, in Athens and COMDEX Las Vegas 2004, November 14-18, Las Vegas.
About MediaLive International, Inc.
MediaLive International is a media and marketing company that drives the advancement of technology in business. MediaLive International's products and services encompass the IT industry's largest exhibitions, including COMDEX and NetWorld+Interop, such highly focused educational programs as Next Generation Networks, custom seminars including JavaOne, respected publications including Business Communications Review, and specialized vendor marketing programs. MediaLive International is a privately held company headquartered in San Francisco, with offices throughout the world. For more information about MediaLive International, visit www.medialiveinternational.com.
Related Keywords:COMDEX, MediaLive International, Exhibit Surveys, booth-traffic, Eric Faurot, Ian Sequeira, BPA Worldwide,