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CET Universe Provides Test Bed for Warner Bros. Studio Workflow ProjectWarner Brothers Next-Generation Production Workflows Report Hosted at CET`s Studio City Headquarters (April 10, 2011)
Originally reported at the Hollywood Post Alliances annual Tech Retreat in Palm Springs, California in mid-February, the Warner Bros. production workflows report was spearheaded by Sean Cooney, vice president of advanced production technology at Warner Bros. CETs CEO, Steve Klein, and Frank Donner, CEO of BlackBox Creative Group (BLKBX), coordinated the on-site workflow tests, which ranged from different camera systems and post-production tools to editing and digital dailies. CETs chief engineer, Tony Cahill, worked closely with technical consultant Jonathan Smiles, Sean Cooney, and Donner to ensure that each test was conducted according to Cooneys specifications, and that each vendor involved was independently and accurately documented by the Warner Bros. team.
CETs Constellation, a leading digital asset and storage management system, provided the storage and archive management to LTO tape drives for all of the content created during the Warner Bros. Next-Generation Production Workflow tests.
The Warner Bros. project confirmed that digital workflow must be implemented in upfront budgets and planning for filmmakers, and that production and post-production facilities are now becoming digital hosting facilities.
?The workflows that we tested encompassed major vendors, and all of them participated openly and eagerly, in a way that was refreshingly creative and revelatory; we pushed the envelope in certain areas, including 3D, and learned a great deal about what worked and what requires further work, said Cahill. ?It was exciting to be part of this effort; we saw the industry rallying around the all-digital production and post-production opportunity in a way that is both necessary and, in some respects, unprecedented.
Constellation has been used by major facilities and artists, including the likes of Universal Sports, David Fincher, and Northwestern Mutual.
?Creative decisions in the production and post-production world today require greater levels of technical expertise than ever before, and studios are taking on exponentially larger jobs. Working with the Warner Bros. team to test the next phase of post-production was historic for all involved, said Donner. ?We were particularly pleased with the performance of Constellation with all of the tests; this system was built for the kind of complexity that studios are now managing.
CET Universe, formerly the Solutions Group Division of Media Distributors, has been in business for more than 13 years, and is regarded as the leading developer of next-generation storage and asset management products for video professionals. Founded by CEO Steve Klein, the company develops, sells, and services an array of innovative file-based workflows systems for media & entertainment, corporate, and government and military accounts. Based in Studio City, California, the companys web site is at www.CETuniverse.com.
About BlackBox Creative Group (BLKBX)
BLKBX is a digital creative studio that delivers creative digital strategies and innovative digital experiences for producers and distributors of film, television, and new media content. Founded by Frank Donner and Jeff Huang, the group also develops original content for leading brands and properties and is comprised of seasoned producers and developers. Based in Studio City, California, the companys web site is at www.blkbxcg.com.
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EDITORS NOTE: If you would like a color photograph of Steve Klein, CEO of CET Universe; Tony Cahill, chief engineer of CET Universe; Frank Donner, CEO of BLKBX, or CET Universe product shots, please contact Chris Pfaff on 201-218-0262 or firstname.lastname@example.org
Related Keywords:CET Universe, Warner Bros., Next-Generation Production Workflows Report, BlackBox Creative, Steve Klein, Frank Donner, Jonathan Smiles, Universal Sports, David Fincher, and Northwestern Mutual, Jeff Huang
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