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CBS's NCAA March Madness on Demand Sets Internet Record

For Simultaneous Live Viewing of Entertainment or Sports Events (March 17, 2006)

CBS SportsLine, a leading Internet sports media organization and part of CBS Digital Media, in partnership with CBS Sports, CSTV and the NCAA(R) this afternoon announced that NCAA(R) March Madness(TM) on Demand, the online video player that provides streaming live video of the first 56 games of the 2006 NCAA(R) Division I Men's Basketball Championship set an Internet record for a scheduled live entertainment or sports event with over 268,000 simultaneous streams. In total, NCAA(R) March Madness(TM) on Demand has already surpassed 1.2 million video streams served.

NCAA(R) March Madness(TM) on Demand (MMOD) is available at ( and is presented free of charge for the first time since its debut in 2003. Free access to NCAA(R) March Madness(TM) on Demand is made possible by presenting sponsors Courtyard by Marriott and Dell as well as a host of other sponsors including Lowe's, Pontiac and State Farm.

CBS SportsLine has partnered with MLB Advanced Media for services related to the live and on demand delivery of games via the Internet. CBS SportsLine has partnered with Akamai Technologies and Limelight Networks to provide video bandwidth support for this event.

About CBS SportsLine

CBS SportsLine is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, PGA TOUR and NCAA Sports. CBS SportsLine is a member of the CBS family and a part of CBS Digital Media. For more information about CBS and for the latest sports news, scores and expert analysis, please visit

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Related Keywords:CBS, NCAA March Madness , on Demand , Sets Internet Record , Simultaneous Live Viewing


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