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C3 Metrics to Speak at the Hollywood UpfrontsCOO Jeff Greenfield to Discuss Attribution and Viewable Impressions at Digital Hollywood (April 25, 2012)
NEW YORK, NY -- (Marketwire) -- 04/25/12 -- C3 Metrics, an advertising analytics company, today announced that its COO and Co-Founder, Jeff Greenfield, will speak at Digital Hollywood's 'Hollywood Upfronts' on May 3 at the Ritz Carlton Hotel in Marina del Rey, California.
Jeff Greenfield, who most recently spoke at the Power of eMarketing Conference, has a rich speaking background including conferences like the Conversion Conference and the Internet Marketing Conference. Greenfield's extensive background in technology and marketing initiatives has served blue-chip clients including: GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek and more.
"Digital Hollywood is the premier entertainment and technology conference in the country," said Greenfield. "This will be the first time C3 Metrics has been represented at this conference and I look forward to sharing our attribution insights with a fresh audience."
Details for the upcoming event include:
- Digital Hollywood, May 3 at 11:05 a.m., Marina del Rey, California - "Advertising Analytics and Contextual Media"
- Greenfield will be joined on the panel by executives from Datonics, Legolas Media, Collective (i), Vizu, TargetedSocial and New Amsterdam Media.
- The session will focus on cases for advertising analytics across social media and virtual economies, mobile, search, video search and hyper targeting.
To learn more about upcoming events where C3 Metrics will be speaking, please visit: http://c3metrics.com/events/
About C3 Metrics
C3 Metrics is an award-winning media analytics and optimization platform providing validated products to agencies, brands, publishers, networks and DSPs. Capturing every interaction in real-time including viewable impressions, C3′s predictive platform is in constant two-way communication with media partners, feeding the ecosystem with real-time data vs taking pictures of it. Rated #1 for ease of use, the C3 Metrics Optimization Engine and AVSR metric allows marketers to easily optimize media -- taking big data and making complex advertising decisions simple. The result? Validated superior performance of each ad dollar. C3 clients enjoy significant gains: a two-year case study demonstrated a 75 percent revenue increase with only a 12 percent increase in ad spend. C3 has made more than $5 million for one client within 12 months of use. Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.
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