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BzzAgent's Internet Safety Campaign With Trend Micro Wins at the 2011 MITX Interactive Awards

16th Annual MITX Awards Honors Cutting-Edge Digital Innovations, Creative Projects, and Technological Accomplishments in New England (December 15, 2011)

BOSTON, MA and CUPERTINO, CA -- (Marketwire) -- 12/15/11 -- BzzAgent and Trend Micro have been selected as winners in the Best Use of Social Strategies category for the 16th Annual MITX Interactive Awards.

The annual Interactive Awards program is the largest awards competition in the country recognizing achievements in the creation of web and mobile innovations and emerging applications produced and developed in New England. The MITX Award winners were announced in 26 categories -- six "Best of" awards, including "Best of Show" and "Best Use of Technology" -- at a sold out ceremony attended by more than 1,000 industry professionals held on December 5th at the Sheraton Boston.

BzzAgent, the social marketing arm of dunnhumby, partnered with Trend Micro, a global cloud security leader, to create a video contest titled, "What's Your Story?" that challenged youths in the U.K., U.S., and Canada to take a stand as peer educators, and be a part of the solution to online safety. More than 140 videos were received from 117 countries from kids who talked about their experiences with Internet safety -- the videos received 200,000 total views.

"BzzAgent is thrilled to be recognized by the New England tech community for our work with a valued client like Trend Micro," said Dave Balter, CEO and Founder of BzzAgent. "Receiving this award truly validates the purpose of this campaign -- how social media can effectively spread the word on the importance of ensuring Internet safety for kids."


The contest and videos caught the attention of many prominent organizations who have supported the initiative, including Facebook, Yahoo!, the State Attorney General offices of Ohio, Michigan and South Carolina, and many leading youth online safety organizations such as Childnet International, Connectsafely and Common Sense Media. A case study video can be viewed at http://u.bzz.com/trendmicro.

"Winning this award is a great honor and I want to thank MITX for recognizing our work. It has been a wonderful experience working with the BzzAgent team to leverage social media and word-of-mouth marketing to help make 'What's Your Story?' successful over the last couple of years," said Lynette Owens, director, Trend Micro Internet Safety for Kids & Families. "This recognition confirms the importance of our cause and the success of the campaign in showcasing a positive use of the Internet by young people. We look forward to continuing the campaign in 2012."

Now in its third year, the contest invites anyone 13 and older to create and submit a video educating their peers about the risks on the Internet and how best to stay safe when engaging in online activities, including texting, instant messaging or social networking. Check back with http://whatsyourstory.trendmicro.com for more information on 2012's contest rules and timeline or follow the contest on Twitter @WYScontest.

"The MITX Interactive Awards are an opportunity to come together in celebration of the best and brightest digital marketing innovators in our community. This year's winners represent the kind of powerful, creative work that is moving our industry forward," said MITX president Debi Kleiman. "MITX is so proud to honor the companies and individuals behind these outstanding achievements."

Over 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors and business professionals judged entries.

The 2011 MITX Awards were made possible by our wonderful sponsors. The 2011 MITX Awards Platinum Sponsor is PricewaterhouseCoopers. Gold Sponsors are: Boston.com/The Boston Globe, DLA Piper. Silver Sponsors include adbeast, Atom Group, flashtalking, HireMinds, Onward Search, Putnam Investments, SapientNitro, ShareThis, Sitecore, Velir.

For the complete list of winners and other information please visit the MITX Interactive Awards Website.

About BzzAgent
BzzAgent, the social marketing arm of dunnhumby, accelerates word of mouth to drive sales. Powered by an addressable network of over 400 million shoppers around the world, BzzAgent creates measurable business results for marketers through an influential advocate network, a powerful engagement platform, and a proven analytics approach. BzzAgent has been at the vanguard of word of mouth marketing since 2001, running more than 2,000 programs for global companies including Unilever, Wrigley, L'Oreal, and Michelin. For more information visit: http://about.bzzagent.com.

About Trend Micro
Trend Micro Incorporated (TYO: 4704) (TSE: 4704), a global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers. A pioneer in server security with over 20 years' experience, we deliver top-ranked client, server and cloud-based security that fits our customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the industry-leading Trend Micro™ Smart Protection Network™ cloud computing security infrastructure, our products and services stop threats where they emerge -- from the Internet. They are supported by 1,000+ threat intelligence experts around the globe.

Additional information about Trend Micro Incorporated and the products and services are available at Trend Micro.com. This Trend Micro news release and other announcements are available at http://trendmicro.mediaroom.com/ and as part of an RSS feed at www.trendmicro.com/rss. Or follow our news on Twitter at @TrendMicro.

About MITX
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.

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Contact:
Kate Jurras
MITX
617-871-2155 ext. 204
kate@mitx.org

Terese Kelly
BzzAgent/DiGennaro Communications
212-966-9525
tkelly@digennaro-usa.com


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