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Buzz Produces Pizza Hut Pre-Super Bowl SpotsProvides audio and finish services (February 13, 2006)
Buzz, the New York-based audio and postproduction boutique, recently lent its unique complement of high-end audio and editing talents to a pair of pre-Super Bowl spots for Pizza Hut, featuring the talents of recording star Jessica Simpson and Miss Piggy of Muppet fame. The 30-second spots for BBDO/NY launched the restaurant chains expansive new campaign introducing their new Cheesy Bites Pizza.
BBDO producer Eytan Gutman, who worked closely with Buzz audio engineer Michael Marinelli and online editor Peter Flack on the project noted, ?I love working at Buzz. Not only is it extremely convenient to work at a facility that offers both audio and online conform, but also their staff is amazing. Everything always goes smoothly, and because I spend a lot of time working on the Pizza Hut account - and were usually in a time crunch, thats extremely important. Buzz is the best of worlds - an A-level facility with a friendly and professional staff.
Directed by Steve Chase of Reactor Films, ?Dream Delivery/Jessica Simpson opens with a family sitting at a table in a Pizza Hut as a waiter is taking their teenage sons order. Suddenly, the saloon-style doors of the restaurants kitchen open to reveal the silhouette of a female, who to the surprise of all the patrons, turns out to be none other than super-star Jessica Simpson.
Wearing a red dress and cowboy boots, Ms. Simpson begins singing a parody of ?These Boots Are Made For Walkin, (composed by Mary Wood of Frisbie) as she starts to make her way towards the boy carrying his order, a Pizza Hut Cheesy Bites Pizza. The film slows down, adding to the allure of her approach, and to the challenge of mixing the audio and finishing the footage.
?One of the challenges we found while finishing these spots was maintaining Jessicas lip sync between the studio recorded track and the edited picture, which was slowed down during online to give it an ?over-cranked look, noted Marinelli. ?Being able to slip things - both visually and audibly - to achieve the perfect blend is easy when the mix and conform rooms are next door to one another.
The spot unfolds as Ms Simpson begins to sing the lyrics, ?Are you ready bites, start popping, as the camera zooms in on the boys expression of shock and awe, and her approach is inter-cut with a shot of her strutting red boots. Simpson takes aim and throws a Cheesy Bite into the boys mouth from a distance, and then, after reaching his table she gently places a second one into his mouth, causing him to faint and fall off his chair. A product shot appears as Simpson is heard asking, ?Want another bite? and we hear the young man respond with a final moan.
The freedom to go back and forth between Buzzs audio and editing services also gave Marinelli and Flack the flexibility needed to efficiently mix and finish Pizza Huts second spot, ?Dream Delivery/Miss Piggy. This 30-second commercial features a group of young men eagerly anticipating Jessica Simpson serving their table. However, when Miss Piggy arrives instead, in spite of the fact that her parody of the superstar is right on the money, theyre still very disappointed.
"Buzz has been working with Pizza Hut for over a decade, notes Marinelli. ? The strong relationship weve forged with BBDO and this account had developed due to our ability to respond to their needs and consistently deliver uncompromised, high quality work under extreme time limitations. This years Pizza Hut pre-game spots were no exception."
"Finishing the picture at the same location as the audio record and mix was crucial to the agencys work flow on the Pizza Hut campaign. At the same time, our FTP site kept their client up to the minute on the progress of spots, so when they saw the commercials on the air, there were no surprises - they could relax and then sit back and enjoy the game."
Buzz is a commercial boutique offering a unique complement of audio, sound design and finishing services in a seamlessly blended full-service environment. Its collaborative talent roster includes Audio Engineers Michael Marinelli and Rob McIver and Editor Peter Flack. Recent audio and finishing work completed at Buzz includes NY Lotterys King Kong movie tie-in spot, ?Excitement In The Air, Campbells Select Soup campaign, featuring actor John Lithgow, Toys R Us Christmas spot, ?Milk & Cookies, and ?Statue, a spot for the Partnership For A Drug Free America (PDFA). For additional information about Buzz, go to www.buzzny.com or contact Operations Manager Adam Barone at 212.302.BUZZ.
Client: Pizza Hut
Product: Cheesy Bites
Titles: ?Dream Delivery Jessica :30
?Dream Delivery Piggy :30
Agency: BBDO New York
Chief Creative Officers: David Lubars/Bill Bruce
Exec. Creative Director: Janet Lyons
Assoc. Creative Director: Chris Curry
Art Directors: Chris Curry, Eric Schutte
Copywriters: Alec Brownstein, Justin Racz
Producers: Diane Hill, Eytan Gutman
Director of Music and Radio Production: Rani Vaz
Production Company (Live Action): Reactor Films/LA
Director: Steve Chase
DP: Barry Peterson
Executive Producer: Michael Romersa, Mary Beth Ferensic
Production Company (TableTop): Santiago, Inc./Ny
Director: Santiago Suarez
DP: Barry Peterson
Editing Company: Crew Cuts, Inc.
Editor: Clayton Hemmert
Assistant Editor: Jon Daniel
Executive Producer: Nancy Jacobsen
Producer: Michelle Belaff
Transfer Company: Nice Shoes/NY
Colorists: Chris Ryan & Scott Burch
Finishing Company: Buzz/NY
Online Editor: Peter Flack
Assistant Editor: David Papa
Executive Producer: Adam Barone
Visual Effects Company: Quiet Man/NY
Fx Artist: Johnnie Semerad
Executive Producer: Amy Taylor
Producer: Jesse Kurnit
Inferno Artists: Colin Stackpole, Kim Harvey, Karen Heston, Steve Koenig
Audio Post Company: Buzz/NY
Audio Engineers: Michael Marinelli & Rob McIver
Assistant Engineer: Karyn Cain
Music Company: Frisbie/NY
Music Arranger: Mary Wood
(Track: ?These Boots Are Made For Walkin)
Related Keywords:Buzz, Pizza Hut Pre-Super Bowl Spots , Jessica Simpson, miss piggy