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Business Wire bans email submissions after hoax
Press release service Business Wire said on Monday it will no longer accept releases by email after it inadvertently distributed a hoax statement involving a small pharmaceutical company, days after its main rival was burned in a similar fashion.
Business Wire, a distributor of company statements and a unit of Warren Buffett's Berkshire Hathaway Inc, also said a criminal investigation had been launched into the hoax involving Javelin Pharmaceuticals Inc.
Javelin said the information in the hoax release was false and was sent to Business Wire from an unknown third party.
Business Wire said all press releases must now be submitted through its order-entry system, which it said has been in use since 1998 without incident.
Source:Digital Media Online.
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