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Business & Marketing Authority Jeffrey Hayzlett Releases Second Book, Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow ProfitsBestselling Author of The Mirror Test Directs Readers to Drive Change and Grow (January 03, 2012)
NEW YORK, NY -- (Marketwire) -- 01/03/12 -- Bestselling author of The Mirror Test, Jeffrey Hayzlett releases his second book today titled, Running the Gauntlet: Essential Business Lessons to Lead, Drive Change, and Grow Profits. Hayzlett is a global business celebrity -- and brings years of executive marketing, sales, and customer relations experience, leading many successful companies throughout his illustrious career. Hayzlett's achievements include a business development and public relations firm, senior management positions in strategic business development and marketing at companies like Cenveo, Webprint, and Kodak, and staff positions in the United States Senate and House of Representatives.
In his first book, Hayzlett asked business leaders to step back and reexamine their organizations to determine what kind of change they needed to succeed. In Running the Gauntlet, he encourages business leaders to take the next step, to look forward and think critically about the actions they must take to prepare their companies for change.
Gary Vaynerchuk, co-founder of Vaynermedia.com, said, "If Jeff were a wine, it would be strong, sassy, and bold -- just like his savvy business advice. This is a wine you want to open again and again."
Hayzlett emphasizes, "The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their leaders refused to enact change when the writing was on the wall."
Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, got to know Hayzlett on the set of the Celebrity Apprentice. After reading Running the Gauntlet, Hsieh said, "If the shoe fits, wear it! Jeff's advice fits any hard-charging business owner and leader."
In addition to being an author, Hayzlett travels internationally speaking to business and marketing audiences, instilling confidence and motivating change. With a strong following in business and social media communities, @jeffreyhayzlett is recognized as one of the top 10 C-Suite Twitterers and a key influencer in the social media and marketing landscape.
About the Authors
Jeffrey Hayzlett is a global business celebrity and former Fortune 100 c-suite executive. From small business to international corporations, he has launched ventures blending his leadership perspectives, insights into professional development, mass marketing prowess, and affinity for social media. He is a well-traveled public speaker, the author of the bestselling book, The Mirror Test, and celebrity editor to one of the largest-circulation business publications and one of the most compelling figures in global business. Dubbed "a born leader" by Mark Burnett, Hayzlett has successfully leveraged multiple media appearances on programs like Fox Business News, MSNBC's Your Business and NBC's Celebrity Apprentice with Donald Trump. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking, and deeply rooted in cowboy lore, Jeffrey energizes his role driving and delivering change. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building. For more information, please visit: hayzlett.com.
Jim Eber is a veteran business marketing writer who has worked with many companies and publishing houses. This is his second book with Jeff.
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