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Buddy Media CEO Michael Lazerow Joins SavingStar Board of Directors(July 01, 2011)
Waltham, MA (PRWEB) July 01, 2011
SavingStar, the only national paperless grocery coupons service, announced today that Michael Lazerow, Founder and CEO of Buddy Media, has joined the companys board of directors. Launched in April 2011, SavingStar provides exclusive eCoupons for use at over 24,000 stores from more than 100 supermarket and drugstore chains nationwide. The eCoupons are linked to users store loyalty cards with nothing to clip or print.
Michael is an accomplished entrepreneur who has led several businesses successfully. As CEO of Buddy Media he has helped transform how brands grow and manage their Facebook presence globally, said David Rochon, cofounder and CEO of SavingStar. We share his commitment to helping CPGs better reach their target customers online.
SavingStar is revolutionizing the grocery coupon industry by eliminating the need for paper coupons, said Lazerow. Im looking forward to helping the company capitalize on its unique position in the marketplace. CPGs will be looking to reach more of their audience online in the coming years and SavingStar and I share a passion for how to help them best promote their products in an increasingly digital world.
SavingStars eCoupons offer everyday savings to shoppers without the hassle of paper coupons. Available on SavingStar.com and on SavingStars iPhone and Android apps, the eCoupons are linked to users registered loyalty cards. Rather than being applied at the register, the savings are automatically deposited into users SavingStar accounts where they can pick their payout from a deposit into their bank account or PayPal account, an Amazon gift card, or a donation to charity. Nearly 500,000 users have signed up for SavingStar in the two months since the service went live. Participating brands include Nestle, Clorox, Heinz, Welchs, Dannon, Ocean Spray, and more.
Prior to Buddy Media, Lazerow founded Golf.com, which was sold to Time Warner. Before that, he founded University Wire, an Associated Press-like network of more than 700 student-run newspapers and sold it to Student Advantage, helping it grow into the premier college media and marketing company.
Lazerow joins SavingStars current outside board members Jeff Bussbang of Flybridge Capital Partners, Josh Kopelman of First Round Capital, and David Coppins of Upromise. The company announced a $7 Million Series B funding in April.
SavingStar is the first and only national, fully digital, grocery coupon service, available for free at Savingstar.com and on iPhone® and Android® mobile apps. The company enables consumers to choose where they shop and how they save. Providing exclusive eCoupons redeemable at over 24,000 stores, SavingStars eCoupons are linked to shoppers grocery and drugstore loyalty cards and offer a more convenient and eco-friendly way to save on groceries than paper coupons. SavingStar automatically adds the value of each eCoupon redeemed into the users SavingStar account, enabling them to pick their payout from cash back to gift cards to charity donations. SavingStar also powers white-labeled grocery coupon services, including Upromise and Cartera Commerce. SavingStar is backed by Flybridge Capital Partners, First Round Capital, and other investors. The company is based in Waltham, MA.
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