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Bsquare Announces System Builder Program for Intel(R) Technology Providers

Reduces Barriers for Development of Vertical Solutions Built With Microsoft(R) Windows(R) Embedded Standard 7 and Intel Client Desktop Boards (March 19, 2012)

BELLEVUE, WA -- (Marketwire) -- 03/19/12 -- BSQUARE Corporation (NASDAQ: BSQR), a leading enabler of smart, connected devices, today announced the availability of a System Builder Program for members of the Intel® Technology Provider Program. This Bsquare Program demonstrates the Company's commitment to growing the global market for smart, connected devices and for providing vertical solutions enabled by embedded technologies.

Bsquare has eliminated the technical and business barriers that have deterred System Builders from pursuing new smart device opportunities by creating predefined and validated Microsoft Windows Embedded Standard 7 images for selected Intel desktop boards. Bsquare provides these images at a nominal cost to System Builders who are members of the Intel Technology Provider Program.

"System Builders can now pursue new opportunities for vertical solutions such as digital signage, retail POS, thin clients and digital security knowing that the combination of new Intel client and Windows Embedded Standard 7 will enable them to deliver the best technical solution at the best price," said Brian Crowley, chief executive officer for Bsquare. "This Program illustrates the commitment by Bsquare to build on its position as the leading Windows Embedded distributor by providing consulting, development and integration services and automated testing solutions to embedded OEMs, ODMs and system builders worldwide."

The Program currently supports Intel small form factor Mini-ITX DH61AG, D525MW and DQ67EP client desktop boards with Intel Atom™ and Intel Core™ processors. These processors, combined with predefined and validated Windows Embedded Standard 7 operating system images from Bsquare, enable System Builders to deliver advanced embedded solutions using PC components at aggressive price points. System Builders participating in the Bsquare Program will expand their market opportunity and compete more effectively for smart device and vertical solutions opportunities by reducing their time, cost and risk to market.

"Intel® Mini-ITX Desktop Boards with support for the latest Intel 2nd Gen Core™ and Atom™ processors provide some of the most flexible solutions for designing embedded retail, medical and industrial markets devices," said Todd Garrigues, North American Channel Products Manager, Intel Corporation. "Intel is committed to expanding these offerings for the System Builder community and we applaud Bsquare for supporting us with a Program that makes it easy for System Builders to deliver the next generation of PC-like, smart connected solutions."

System Builders participating in the Bsquare Program receive:

  • A predefined, validated Windows Embedded Standard 7 run-time operating system image for designated Intel boards
  • The Bsquare OS Deployment Tool and documentation
  • Access to Bsquare engineering and licensing services
  • Technical support services for projects utilizing the Bsquare images and Intel boards
  • Cooperative sales engagement to help drive successful design wins

"Demand for intelligent systems, smart devices and vertical industry solutions will have a major impact on the growth of Windows Embedded and our partner ecosystem," said Cuong Pham, senior product manager for Windows Embedded at Microsoft. "System Builders can take advantage of this trend by leveraging the Windows Embedded Standard 7 platform along with Bsquare services to deliver the power of Windows to fast growing solution categories such as digital signage, retail point of sale and digital surveillance."

"The availability of a turnkey Windows Embedded Standard 7 operating system image from Bsquare, validated for the Intel D525MW client desktop board fit naturally with our appliance development and manufacturing services," said Ciara Technologies President Robert Ahdoot. "Working with Bsquare enabled us to focus on systems integration instead of building operating systems. We were able to deliver an innovative new medical and health services product to market much more rapidly through this Program."

More information about the Bsquare System Builder Program is available at:

About BSQUARE Corporation
Bsquare, a global leader in embedded solutions, applies experience and expertise on leading platforms to create new connections with customers, new business models and to enable new ways of working and communicating. Bsquare serves customers by forging connections among the partners, people, tools, and technology needed to create smart connected devices. For more information, visit:

BSQUARE is a registered trademark of BSQUARE Corporation. All other product and company names herein may be trademarks of their respective owners.

Bsquare Contact:
Diana Hoffman
BSQUARE Corporation
+1 425.519.5273
Email Contact

Investors Contact:
Brett Maas
Hayden IR
+ 1 646.536.7331
Email Contact

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