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Broadcast/Pro Video Product Sales Slump in 2001

SCRI reports sales are ready to rebound this year By Charlie White
According to a new series of reports being issued by market research firm SCRI International, 2001 saw a decline in sales in nearly all categories of products for the video, film, and broadcast markets. While final figures from the reports, entitled 2001-2002 Broadcast/Pro Video Product Reports, are still being tabulated, the initial figures indicate sales dropped in 2001 from a peak in 2000 in a variety of product categories including, nonlinear editing systems, graphics and special effects, cameras, switchers, video monitors, storage, and lighting.

"The good news," however, says SCRI research director Des Chaskelson, "is that reported plans to buy in 2002 are strong, and we expect to see a rebound in 2002."
The reports cover 27 different categories of video and broadcast production equipment. Data for the report was collected via online surveys of more than 1000 US broadcast and pro video facilities working in the following vertical markets: television stations (broadcast and cable), post production facilities (video and film), video production and multimedia facilities, corporate and institutional video facilities (government, educational, medical).

For each product category, the reports show data for overall sales in 2001, plans to buy in 2002 in units and dollars, and brand shares and breakouts by type.

"One of the key trends we are seeing in both NLEs and graphics workstations," says Chaskelson, "is the move to lower priced, Windows/Mac based systems."

In the NLE product category, products priced under $10,000 accounted for 58% of all NLE sales, while only 26% of the sales came for products priced over $30,000. In the graphics and effects software category, products priced under $5,000 accounted for 77% of all sales, while only 11% of the sales came from products priced over $10,000.

For more information on SCRI's 2001-2002 Broadcast/Pro Video Product Reports, visit

About SCRI Research International, Inc.
SCRI International, Inc., is a source of market and technology information for broadcast and professional video/audio sectors. Since 1984, SCRI has been providing both multi-client and custom market research equipment manufacturers, trade magazines, associations, investment firms and other industry analysts as well as the US. Department of Commerce. To date, SCRI has served over six hundred such clients. SCRI publishes a wide range of industry reports as well as a weekly online Insider Report, a weekly 20-page report on news and trends in broadcast and video production sectors, worldwide. SCRI also publishes, SCRI's News Briefs, a weekly free industry email newsletter containing current headlines affecting broadcast and video production sectors worldwide.

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Related Keywords:market research firm SCRI International, 2001, decline in sales, all categories of products, video, film, broadcast markets, Broadcast/Pro Video Product Reports, sales dropped in 2001, peak, 2000, nonlinear editing systems, graphics, special effects, cameras, switchers, video monitors, storage, lighting

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