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Broadcast Pix Adds Arco Groenenberg And Allan Leon To Sales TeamVideo Industry Veterans Groenenberg and Leon to Expand Dealer Channels and Promote Broadcast Pix Slate™ Product Line (June 18, 2007)
At a time when Broadcast Pix is experiencing rapid growth, Groenenberg and Leon were chosen for their extensive video industry experience and proven sales track records. Groenenberg and Leon were drawn to Broadcast Pix because they recognize the company’s potential for growth, the strong reputation of its flagship Slate™ digital production switcher line, and the opportunities to expand the dealer channels and sales across vertical markets.
“My main goal is to add value through my sales experience and to share the many contacts I’ve made across the Americas with our other regional managers, so we can further expand business for Broadcast Pix,” said Groenenberg, whose territory includes 13 Western states plus three Western Canadian provinces.
“I will also help the company develop an effective ‘channel’ strategy and define and build a stronger network of channel partners,” Groenenberg added. “With the help of these dealers, we will bring sales and support closer to our customers and strengthen our marketing effort.”
Prior to joining Broadcast Pix, Groenenberg was a proven sales performer as the Sales Manager for Broadcast – Post and New Media at Avid Technology, in Tewksbury, MA, where he was responsible for selling the comprehensive Avid product line — including nonlinear editing, networked IT, graphics workflow, storage and play-to-air solutions. Prior to that, Groenenberg held a variety of senior sales positions at Pinnacle from 1994 until its acquisition by Avid. These included Director of Sales for professional products, General Manager of business products, and Sales Manager Key Accounts, VARS and systems integrators for the Midwest region.
Allan Leon brings 30 years experience in the professional video business to Broadcast Pix, serving in a variety of sales and engineering roles. His professional career began at Consolidated Video Systems, later acquired by Harris Corp., as a circuit design engineer, where he contributed to the design of the industry’s first digital time base corrector—a key development that helped usher in the digital video revolution. Leon has since served in a variety of sales positions, both domestic and international. Most recently, he comes to Broadcast Pix from Creative Media Products, a manufacturer’s rep firm based in Chapel Hill.
“With its Slate product line, Broadcast Pix has the unique ability to appeal to multiple vertical markets, including television stations, religious worship, universities, corporations, and government agencies,” said Leon. “My goal is to help Broadcast Pix market its award-winning product line to the Southeastern U.S., which is rich with customers that can benefit from our unique product’s attractive price-performance.”
At NAB2007, Broadcast Pix won the prestigious Mario Award, given by TV Technology magazine, for its Slate switcher line.
About Broadcast Pix
Broadcast Pix is the leader in integrating switcher and computer technology to provide live television production systems. These are more powerful, easier to use, and much more cost effective than a traditional control room of individual components, yet retain a fast action human interface and robustness. Broadcast Pix switchers enable a single operator to create engaging live video, yet gracefully adds operators on its network when desired. It is the only switcher that can be controlled remotely over the Internet. Broadcast Pix is based in Burlington, Massachusetts, with offices in California and Europe. Customers include leading broadcast, cable, corporate, education, entertainment, mobile, faith and government studios. For more information on Broadcast Pix, go to www.broadcastpix.com. Broadcast Pix , Slate, and PixButton are trademarks of Broadcast Pix, Inc. Patents pending.
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